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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. B2B Lead Generation Sources. What is a Lead?

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? What is a Lead?

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The Rise of the Agile Performance Review

SBI Growth

In a recent study , 57% of employees either "never had a performance review or rated their most recent performance review as neutral to not useful.". The opportunity to sell a hot product can quickly retire a full year quota. Content creation & demand generation. Spotlight on Performance. Using Time More Wisely.

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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

I say ‘unfortunately’ because it turned out to be a great networking opportunity. Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system. Unfortunately, I was only able to attend the first of the two-day event. That’s telling.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

They’ll rip apart your CRM and replace your opportunity fields with their proven-and-trusted sales methodologies and scoff if you try to rehearse Sandler, Challenger, or MEDDIC selling to them. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

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