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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. One business is an ideal fit. Not so much.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

The best way here is to opt for reliable logistics CRM software with lead management features. Assess customer data and market trends to lay down the attributes of your ideal customer. Related: How To Write Sales Emails With AI In Sales CRM Software 5. Make sure your chosen platform integrates with your logistics CRM software.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Video Marketing - A Surprising Trend. He adds that this is part of a larger, content-driven marketing trend that includes rich media. Trip is also an author, a speaker, and a blogger.

Trends 157
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Revenue Intelligence 101: 4 Workflows To Supercharge Your Marketing Team

Gong.io

Our Revenue Intelligence software helps with: . Understand what happens to leads in the funnel (Demand Generation teams). Bonus: We also provide a trend over time (raw number or percentage of mentions). From the high-level graph, you can quickly identify, well, trends — are mentions going up, down, or staying steady?

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