Sales and Marketing Management
NOVEMBER 11, 2020
Since last March, when most of the world pulled the parking brake on travel and live professional events, marketing meetings, conferences and tradeshows have taken place virtually. It reimaged what was a two-day event into a year-long membership program that offers expanded opportunities for marketing education and networking.
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. On the other hand, we saved on travel expenses for the handful of employees needed to staff the event, along with the booth set-up costs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI
FEBRUARY 13, 2018
Marketing Beyond Marketers: Putting Sales Enablement Before Demand Generation with Tabitha Adams of D-Link. The Metrics That Matter Across Sales & Marketing with Eric Boller of Nextiva, Judy Ash of Big Switch Networks. There’s also a great line-up of general sessions, and plenty of time for networking.
DiscoverOrg Sales
APRIL 23, 2019
People can check out different demonstrations, network, and enjoy the occasional sponsored party or hosted happy hour. We asked Jake Shaffren, DiscoverOrg’s Director of Sales, and Nina Wooten, our Director of Demand Generation, about their favorite tips for generating sales leads at trade shows and events.
Zoominfo
OCTOBER 20, 2021
Engaging with passive job seekers means actively courting potential candidates who: May not be proactively seeking a new job May not know that your organization exists If this sounds like demand generation and creating brand awareness—you’re right, the same principles apply when building your employer brand.
Igniting Sales Transformation
FEBRUARY 11, 2019
With over 100 speakers and 40 track sessions, their annual Women’s Breakfast and a performance from Grammy winning band Blues Traveler, this conference is not one to miss. An accomplished marketing executive, Sloan has deep expertise across customer experience, product marketing, demand generation, and communications.
Zoominfo
JUNE 14, 2022
“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. However, if your offer is gated, try using built-in lead forms to minimize clicks so the user doesn’t need to travel to a different page.
Expert insights. Personalized for you.
358 
Let's personalize your content