Corporate Visions

MAY 22, 2019

In corresponding research in which SiriusDecisions asked executive customers about the quality of interactions with salespeople, only 10 percent said sales calls provide enough value to warrant the time they spent on them. The Forrester study also showed that just 7 percent of surveyed executives say they would probably schedule a follow-up.

Strategy 103

Strategy Ideal Customer Profile Lead Rank Lead Scoring 103

Corporate Visions

OCTOBER 13, 2018

Despite this, a Corporate Visions industry survey found that nearly 60 percent of companies don’t feel the need to tell a different story for new customer acquisition versus customer retention/expansion. What sales kickoff isn’t about maximizing profitability?

Meeting 67

Meeting Demand Generation Agencies Maximizer Top of Funnel 67

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Enablement ranked fifth in priorities for the incremental spend, with only 1 in 10 indicating that this would be their priority.

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies start with content for demand generation and SEO activities. Sales enablement is one key beneficiary.

Marketing 52

Marketing Strategy Collateral Case Study 52

The ROI Guy

SEPTEMBER 21, 2010

With so much to work on, its easy for marketers to forget a very important audience, sales professionals, and where marketing meets sales, sales enablement. The good news is that sales enablement programs have become more formalized, and investments in sales support have never been higher.

Marketing 40

Marketing Sales Enablement Face-to-face Survey 40

The ROI Guy

SEPTEMBER 17, 2010

According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers. According to SiriusDecisions buyer surveys, the more the B2B vendor can use third party validation, the more credibility can be raised.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. IDC survey results indicate that buyers rely on Vendor Content greatly, exceeding the value of direct vendor engagements with technical teams, sales representatives and executives in making key purchase decisions.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

APRIL 21, 2010

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. in incremental benefits. • A payback of less than 3 months from deployment.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

SEPTEMBER 16, 2019

Welcome to The Sales Hacker podcast. Jason is the President and COO of Showpad, which is a leading global sales enablement provider. He’s responsible for marketing, sales, customer success, and partnerships globally, and he’s really focused on creating customer value through making salespeople successful everyday.

Omniture 51

Omniture Marketo Oracle Hiring 51

The ROI Guy

OCTOBER 22, 2013

They have big budgets they can spend on marketing and demand gen, and sales enablement. How do you see these organizations solving the sales and marketing alignment challenge? For one of our clients, we leveraged predictive analytics to do a different kind of survey – predicting the future of a market niche.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

Marketing 94

Marketing Case Study Survey Social Media 94

The ROI Guy

SEPTEMBER 28, 2010

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 10, 2010

Gartner Executive Programs midyear survey indicates that IT budgets are growing at a paltry 1.1% The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. in 2010, essentially flat in 2010.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 17, 2010

Survey results indicate that over the next 2 to 3 years, 67% plan to increase spending on social media, and 64% continue to increase spending on digital and online marketing. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. IDC: Economic Buyers, Digital Overload and Sales E.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40