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Discount Pricing: Its Strategies & Practical Examples

Hubspot Sales

Discount pricing is borderline omnipresent. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons. It's worth noting that discount pricing isn't a unilaterally effective strategy that delivers across every industry and brand of sales.

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3 Types of Difficult Prospects and How to Handle Them

SalesFuel

Not all prospects will be easy to deal with, and you’ll encounter many types of difficult prospects. As HubSpot’s Jay Fuchs notes, “difficult prospects are a fact of sales life.” But even the most difficult prospects can be worked with to reach a deal. Consider using these when you’re needing to nail down a busy prospect.

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Lead vs. Prospect: What’s the Difference?

Crunchbase

Lead generation is what drives growth for businesses around the world. Lead generation is pointless if it doesn’t result in a prospect and a conversion. Before we dive into how to drive conversions, let’s first unpack the difference between a lead and a prospect, and how to turn one into the other. What is a lead?

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7 Ways to Respond When Your Prospect Asks for a Discount

Hubspot Sales

A discount can help accelerate a slow-moving deal, create goodwill, and give you leverage for requesting concessions. But you’ll only reap these benefits by discounting strategically -- not whenever your prospect asks for one. Of course, responding to discount inquiries during the actual negotiation is challenging too.

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How to Use Email Automation to Nurture Prospects

Zoominfo

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. How Do You Set up Email Automation? Basic Steps.

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Mention Pricing on Cold Calls Talk About the Competition Prepare for the Discount Talk Master the Sales Call Monologue Bring in Your Customer Success Specialists Early Forecast Using Data, Not Instincts. In fact, a more purchase-ready prospect is likely to know more about the variety of products on the market.

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How to Measure the Success of Lead Generation

Zoominfo

What happens when you turn suspects into prospects? There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? Plus, let’s not forget, every customer starts out as a lead. No matter where the lead was sourced. How do you define a lead?

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