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CMO: Sales People are Cavemen

SBI Growth

Your world-class marketing machine is not delivering the return on the investment. The marketing lead conversion rate is not even close to a 30% revenue contribution. The competencies required by Sales for Marketing to be successful are just not there. Does the CSO/VP of Sales even understand how Marketing works?

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Who’s downloading content. Discounts, offers, loyalty clubs. Segmentation.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

DOWNLOAD Ready to become a better sales leader? FREE DOWNLOAD Why is sales productivity important? Higher customer retention rates: With your uber-productive sales reps on the job, your customers will have a more enriched customer experience, instilling trust and loyalty. Let’s consider the alternative.

How To 71
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How B2B Reps Use Social Debt to Get Sales Support

SBI Growth

I provide a download to help you build and manage your virtual team. Sales Support includes groups in Product, Marketing, Care, Legal, and Research. Product and Marketing folks are stretched across multiple initiatives (well.the best ones are). Incentive Structure. Social Debt Economics. Reasons for Resources.

B2B 293
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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Act!

This increases customer loyalty to your brand and gives users a sense of ownership of your product because they play a part in its development. Each stage has distinct goals and should ideally involve the key stakeholders from your customer service , product development , data analysis, and marketing and sales teams.

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10 Causes of High Sales Rep Turnover - Which One Is Yours?

SBI Growth

This available download lists another 7 potential root causes including the "Bad Boss". Dig in to these questions to be sure: Process issues: Do recruiter incentives include speed to fill or low vacancy metrics? But using a trial by fire approach will not develop loyalty. Insufficient Marketing-Provided Leads.

Hiring 326
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Three Ways a Loyalty Program Helps You Keep Customers – and Find New Ones

SugarCRM

We’re living in an exciting time for loyalty marketing. But how exactly does a loyalty program do this for businesses? This article explores three ways loyalty programs can be used as an all-around marketing tool for current customers as well as new leads, too. But first, let’s define a loyalty program.

Loyalty 28