Everest Examples Marketing Tools 
Appbuddy
DECEMBER 3, 2020
Sign up with Postmaster Tools to monitor factors like when Gmail users mark emails as spam, whether messages are authenticating correctly, and the impact on IP/domain reputation and inbox placement. Opt-in, not opt-out: Email programs should use an opt-in permission model, with recipients providing active consent to receive marketing emails.
Appbuddy
JULY 14, 2022
Since this area can be technical and somewhat confusing, let’s dive into some important considerations for email marketers formulating a domain strategy—including which domain type to choose, how to use your domain to reinforce your brand, and how to protect your domain from cyber threats. . We’ll use our own website as an example.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Appbuddy
JANUARY 11, 2022
As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .
Appbuddy
JANUARY 24, 2023
Think your email marketing strategy is good enough to tackle the challenges this year has in store? Last year presented marketers with several challenges—and they’re only expected to continue in the new year. As you look to the future, it’s important to ensure your email marketing strategy is strong enough to handle the unknown.
Appbuddy
SEPTEMBER 20, 2021
This has been a hot topic among marketers since Apple first announced their plans to introduce the feature back in June. Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Everest users can segment subscribers by?email Your MPP refresher.
Appbuddy
APRIL 9, 2021
Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? This means the emails marketers are sending might appear differently to subscribers who are viewing them in Dark Mode if the creative hasn’t been optimized for this setting. The same thing applies for background colors.?However,
Appbuddy
JULY 12, 2021
With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.
Expert insights. Personalized for you.
96 
Let's personalize your content