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Everest Reaches New Heights

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Yes, Mount Everest is now a little bit higher. I can only surmise this change is in response to our news about Everest , the email platform, and how it is bigger and better than anything else we’ve seen yet. One of the biggest benefits of Everest isn’t necessarily the tool itself, but the data powering it. Data for Days.

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Are You Haunted by Mysterious Email Performance Issues?

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TEAM EVEREST! These little signals are tip-offs there is a larger issue at play, and you need more information to figure out what’s gone wrong. That’s where Everest comes in. Unlike surface metrics available from email service providers, like opens or clicks, Everest provides deep insight into each deployment.

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Apple’s Mail Privacy Protection is Here

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Validity is here to help ensure you have the right information and tools to continue to drive results through your email campaigns. messages, they will provide the information?to?brands Many senders rely on open rate data to inform their inactive strategies. Everest users can segment subscribers by?email

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Your Email Campaign is Trying to Tell You Something

Appbuddy

Surely your email service provider (ESP) tells you basic information like how many emails you sent, how many were delivered, how many bounced (maybe even whether the bound was hard or soft), and how many people opened them when they arrived. Everest views your email holistically. Everest is the Rosetta Stone for your email campaign.

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Send Time Optimization is Old News

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Instead, STO uses data to determine a behavior pattern, and informs email marketers which time is most likely to be an active period for a user. Plus, VTO is a seamless addition to Validity’s Everest email intelligence and optimization platform. Send Time Optimization is, simply, a best guess.

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On Track for Email Success

Appbuddy

The report provides a definitive view of the email landscape, informed by over 200 expert senders. These changes strongly reflect the pandemic-induced shift towards more information-based content. Email marketers need much more data – and the right tools – to create genuine relevance. Positive trending of email KPIs.

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Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

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Our content developed into more service-led communication to keep customers fully informed with the ever-changing situation, but the cadence remained relative to our MailCharts benchmark. For example, from a design and content perspective, we use Everest’s Design & Content tool to optimize our code to the fullest ahead of each deployment.

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