Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business?

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Pipeline

AUGUST 5, 2023

Another successful trade show under your belt, and it’s time to nurture the email leads you’ve received. Here are five email lead nurturing tips you can use to take your trade show leads from strangers to customers. You’ll want to sort your email leads into the following buckets. You can (a.)

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Make Your Trade Show Booth Stand Out.

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

The Pipeline

JULY 17, 2014

If you follow this blog, you may have seen that several times I have suggested that those people who are not cut out for a career in sales, should seriously consider transitioning to a career in hospitality. I was recently in the market for something that I can either buy some apps and do myself, or hire a service to do it for me.

Follow-up 282

Follow-up Sales Methodology Trade Show Proposal 282

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

Sales Hacker

NOVEMBER 13, 2017

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email.

Trade Show 75

Trade Show Follow-up Top of Funnel Buyer Persona 75

Women Sales Pros

SEPTEMBER 19, 2018

Conferences, trade shows, forums or seminars; whatever the ‘event’ is being billed as, my clients are preparing for the fall season. Just as the marketing department does their work, sales needs some solid strategies to generate qualified leads. Decide on the highest value sales activities to complete prior to the show.

Trade Show 97

Trade Show ROI Positioning Sales Qualified Lead 97

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops. Focus on email campaigns.

Trade Show 107

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 107

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 133

Trade Show Webinar Metrics Strategy Prospecting 133

Hubspot Sales

APRIL 6, 2020

Whether you specialize in inside sales or are a field sales pro, you have likely picked up a lead or two at an event or trade show at some point in your career. Here are some ways to generate qualified leads in place of live events and trade shows. Host webinars and online workshops. Focus on email campaigns.

Trade Show 101

Trade Show Sales Qualified Lead Lead Rank Lead Scoring 101

DiscoverOrg Sales

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up.

Trade Show 120

Trade Show Webinar Metrics Strategy Prospecting 120

DiscoverOrg Sales

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. The solution for this is doing your homework well before the show. Now the trade show is over.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Sales Hacker Training

JANUARY 31, 2021

But if you need to send one sales follow up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back, with a list of follow-up email templates you can use to reach out to your prospects and get responses. What Should I Write In a Follow Up Email?

Follow-up 128

Follow-up Scale Lead Rank Lead Scoring 128

MarketJoy

JULY 17, 2020

In the wake of this crisis, many of the events that B2B marketers all around the globe have spent months planning have been cancelled. You may decide to run virtual meet-ups, a series of webinars, or video interviews. Social media is a powerful tool, and with hard work and a little luck, you may even end up starting a new trend.

Trade Show 59

Trade Show Lead Generation Conference Lead Rank 59

Smooth Sale

JANUARY 26, 2022

Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Find Your Marketing Niche.

Trade Show 147

Trade Show Hiring Social Media Marketing 147

Sales Hacker Training

JANUARY 31, 2023

But if you need to send one sales follow-up email after the next, you’re like the rest of us. That’s fine, because we’ve got your back with a list of follow-up email templates you can use to reach out to your prospects and get responses. Follow-up sales email after an event or trade show.

Follow-up 52

Follow-up Scale Lead Rank Lead Scoring 52

Sales and Marketing Management

OCTOBER 11, 2019

We have to cut the budget substantially in this upcoming last quarter; I need $400,000 from marketing. I’ll deliver what you need, but some of the budget is committed to trade shows and a large percentage of the dollars are essentially spent. I showed up as scheduled at 9 a.m. The fall is prime trade show season.

Marketing 149

Marketing Trade Show Direct Mail Top of Funnel 149

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Sales Hacker

JANUARY 31, 2019

If you’re like the rest of the sales world, and need to send several follow-up emails to get a response, this one’s for you. Follow up email body tips. How long to wait before following up on an email. How often to follow up with sales prospects for higher response rates. Have a clear purpose.

Follow-up 77

Follow-up Scale Lead Rank Trade Show 77

Sales and Marketing Management

SEPTEMBER 24, 2019

Now, B2B companies must implement digital marketing into their sales funnels. Even though B2B marketers have learned fast and implemented nimble approaches, they still struggle to measure and track consumer behavior in our increasingly digital world. It’s also common for B2B marketers to struggle with siloing.

ROI 166

ROI Lead Rank Customer Marketing 166

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Sign up here for SBI’s 7 th Annual Research Project.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

Your Sales Management Guru

JUNE 1, 2015

. Trade Shows Don’t Work. I have heard that phrase and similar comments from people about why they don’t include trade shows in their marketing programs, when in reality the reason many organizations do not gain a payback from their trade show investment is “they” don’t work the trade show.

Trade Show 40

Trade Show Lead Rank Lead Scoring Lead Capture 40

The Pipeline

MAY 21, 2019

Most trade shows I attend, I do so to prospect, not as an exhibitor. Organizers kindly line up prospect in neat little stalls, one after the other. This time I got to experience trade shows like most mortals do. I asked about their recent show in Vegas, and their strategy. By Tibor Shanto. Who Is Driving.

Trade Show 232

Trade Show Lead Rank Lead Scoring Sales Qualified Lead 232

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! Place prominent email capture forms or pop-ups throughout your website. Send valuable content.

Social Media 52

Social Media Marketing How To Discount 52

Sales and Marketing Management

APRIL 18, 2018

Author: Matt Sunshine Sales and marketing belong on the same side of the negotiating table. On one hand, you have the marketer with his definition of a lead. Of course, that leads to frustration, not to mention a belief that future marketing leads will be equally terrible. Not surprisingly, miscommunication.

Marketing Qualified Lead 195

Marketing Qualified Lead Lead Rank Sales Qualified Lead Ideal Customer Profile 195

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What does a “good lead” look like anyway? What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. In total, we sponsored five virtual trade shows and six webinars.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Smooth Sale

JUNE 8, 2023

The goal is to get your outbound marketing in place so that you can make the possibility much more likely. Four Ways To Reach Out To Potential Customers By Email Email is one of the most popular means of outbound marketing these days, and with good reason, as it proves effective.

Trade Show 78

Trade Show Hiring Customer Licensing 78

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. Traditional Marketing Ideas.

Campaigns 78

Campaigns Marketing Advertising Advertising 78

Zoominfo

MAY 25, 2022

Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Staying on top of an ever-changing market requires proactive intelligence that is frequently refreshed and brings prospects directly to a sales team’s workflow.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

DiscoverOrg Sales

FEBRUARY 21, 2018

It’s no small investment to send salespeople to trade shows: Airfare, hotels, meals, transportation, and swag are just a few expenses – in addition to a lot of time. We have trade show prospecting down to a science. Members of DiscoverOrg’s sales and marketing teams attend about 30 events per year.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! Place prominent email capture forms or pop-ups throughout your website. Send valuable content.

Social Media 40

Social Media Marketing How To Discount 40