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How to Use Conversation Intelligence Tools to Create Deal-Winning Content

Allego

Imagine the wealth of information you’d gain if you were able to listen to sales reps’ calls with prospects. Specifically, they record, transcribe, and analyze sales calls to generate recommendations—creating a goldmine of information product marketers can use to create content that helps sellers close the deal. Learn More.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine.

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Secrets to Crafting Effective Cold Emails – From Analyzing 20,000 Emails

Tenbound

Showcasing Results in Cold Emails The Persuasive Impact of Case Studies People are more likely to believe the effectiveness of your offerings when backed by evidence. Include brief case studies or share examples of successful outcomes achieved for your clients. Connect with your prospects on LinkedIn or follow them on Twitter.

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Learning to Sell Through Storytelling

Sales and Marketing Management

Therefore, closing a deal depends on the salesperson’s ability to make a prospect feel as though their unique story is being heard. Jim Signorelli ’s book, StoryBranding , discusses how the key to winning over prospects is to think of the product and the company as a narrative that aligns with buyers’ stories.

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It’s Ironic: It Takes Data to Be Personal

SBI

It’s a well known fact: buyers today don’t have the time or patience for generic marketing messages and sales pitches. It’s ironic that to deliver such a personalized experience, sellers and marketers need data — a lot of data. The type of data B2B sellers and marketers need to get personal. Let’s break it down.

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Maximizing Profits: Best Way to Track Sales Leads

LeadFuze

According to studies, well-nurtured leads produce a 20% increase in sales opportunities compared to non-nurtured leads. This highlights the importance of not just generating but also effectively tracking and managing these valuable prospects.

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How to Find New Leads from your Existing CRM & Increase Sales

eGrabber

CRM – A Goldmine of Leads. Your CRM is a goldmine of sales leads. It has a list of all your current and past prospects and customers. You continue to pursue those prospects in your CRM to get more leads. These are your high-probability prospects that can help you close sales 3x faster. Sounds interesting?

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