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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Inbound, Outbound? It is SO COOL!

B2B 392
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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

How to Lower Response Time on Inbound Leads. Automate Email Follow Up and Scheduling. Automation is a great way to speed up your marketing operations. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website.

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The Inbound Sales Methodology

Hubspot Sales

Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer's context. Inbound Sales Methodology. Inbound Salespeople.

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The State of Inbound-SALES!

Sales 2.0

I’m still pretty jazzed up about the Hubspot Inbound 2014 conference that I attended this week. The big reason for my excitement (apart from seeing so many sales friends) is that Hubspot has joined the CRM game and is looking to help sales people succeed through social selling. Read the full post here. CRM Sales 2.0

Inbound 236
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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Reps need to self-source leads

Sales 2.0

or inbound via the efforts of their marketing department. This uptick in the need for AEs to self-source deals has likely been driven by economics, the need to “do more with less”, but is I trend that may continue as AI tools free up AEs from admin tasks. It’s time for the dreaded cold call!

Lead Rank 195
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Inbound Sales: How to Sell the Way Prospects Buy

Hubspot Sales

The power in the buying and selling process has shifted from the seller to the buyer. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. That’s because inbound sales transforms selling to match today’s empowered buyer -- so sales reps can sell the way people buy.

Inbound 138