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The Hidden Talent in Your Ranks

Sales and Marketing Management

Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees. and internal recruitment (in-house HR staff, systems, referral rewards, etc.).

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Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226
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Creating A Customer-Centric Strategy

Sell Integrity

Some of the common issues we hear involve: Providing consistency across channels Overcoming employee complacency Finding new ways to connect with customers and accelerate service delivery Time and cross-training Consistent, effective coaching on customer-centricity. The foundation is the company’s mission, vision and core values.

Strategy 117
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Smart Selling Visions: Up-Close with Top Revenue Leader Brian Leach, CEO of @unboxedtech

SBI

This post is part of a series of Executive Interviews of top sales and marketing solutions company executives. What problem/s are you solving for sales and/or marketing organizations? Our tools connect—and simplify—training your reps, selling your products and services, and validating rep performance.

Up-Sell 50
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26 CRM Techniques and Strategies for Customer Retention

Cience

Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.

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Build Predictable Revenue

Your Sales Management Guru

In recent years, organizations have gotten better at analyzing financial statements, refining manufacturing procedures, reengineering business systems and improving marketing effectiveness. They are also taking a closer look at lifetime values, cost of sales, market share, sales processes and salesperson effectiveness.

Revenue 40
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The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

Marketers have been much quicker to jump on the tech-adoption bandwagon. For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. Sales and marketing have always had different ways of approaching the same problems. AI does have its limits though.