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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

Harris shared her riveting journey of steering the company through the COVID-19 pandemic and moving from 100% in-person training to 100% online training basically overnight, revealing not only the challenges faced but also the exact strategies she implemented to drive rapid growth and adapt to a rapidly changing business landscape.

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How Authenticity in Sales Training Is Lost

Increase Sales

Sales training today covers a plethora of sales styles or models. Yet many of these forget this one essential element – authenticity in sales. This revelation only reaffirmed what I learned from my own personal experiences. How many times is the focus on the sales training model or process?

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Unleash Your Brain’s Potential: A Deep Dive into Decision-Making

Pipeliner

The profound implications of this revelation invite us to ponder the untapped potential lying dormant within our subconscious minds. Navigating Sales and the Landscape of Emotions Venturing into the realm of sales often conjures images of aggressive tactics and discomfort.

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Top Sales Performers Is What Is New, Really Old?

Increase Sales

Some of the larger accounting to sales training coaching firms conduct extensive behavior research into what makes top sales performers. One reads the “old way of selling is out” to “sales is even more difficult today than ever before” or “it’s a whole new world when it comes to selling.”

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Avoiding Simple

Partners in Excellence

We’re educated and trained about complexity. In sales, we refer to the complex sales process. Simultaneously, we complain about complexity and what it does to our businesses and lives, yet we also revel in it. We revel in complexity because we can escape ownership and accountability.

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Marketing Displaces Sales!

Partners in Excellence

Whether it’s marketing or sales is absolutely irrelevant to them! As a result, marketing must stay engaged longer than our old models would tell us, taking a stronger role in the sales process. The marketing and selling processes are deeply intertwined, with marketing leading some activities, sales leading others.

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Understanding Customer Needs

Partners in Excellence

Likewise, our customers have been well trained, they want to leap from needs to solutions and “What can you do for me.” ” We all want those conversations, we revel in them. They shorten our sales cycles and get us focused on what we are most comfortable with: Talking about ourselves and our products.