This Is What Has Made B2B Sales More Challenging
Anthony Iannarino
JANUARY 20, 2020
Not too long ago, people believed the most significant changes in business-to-business sales were the internet and the social channels. Greater accountability makes sales challenging, especially in B2B sales. It started with a downturn in 2001 and gained more momentum during and after the Great Recession. The Rise of Purchasing.
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