A Sales Guy

MARCH 30, 2021

It doesn’t address topics like closing or overcoming objections or prospecting or email writing. S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. Remember, he published the book in 2002, 6 years before the Great Recession.

Sales 166

Sales Intent Campaigns Promotion 166

Partners in Excellence

JANUARY 28, 2023

Imagine receiving a very well crafted prospecting outreach. This tool has, according to too many marketers, gurus, and content specialists and lazy sellers, become the future of how we engage customers. ” (Kudo’s to OpenAI for helping us use these powerful tools more effectively). I know the power of these tools.

Face-to-face 62

Face-to-face Hiring Energy Retail 62

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. This guide answers the following questions: What are the steps in creating a good GTM strategy?

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Janek Performance Group

AUGUST 23, 2023

Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Simply put, prospect theory deals with the psychology of decision making. Of course, all buyers assess needs differently.

B2B 62

B2B Case Study Collateral ACT 62

LeadIQ

SEPTEMBER 25, 2018

Feelings can be such a powerful tool with archetypes. Apple’s big campaign from 1997-2002 appealed to our internal tendency to support counter culture. If you pick a rebel brand, you’re cold emails and cold calls need to focus on changing the rules, and getting your prospects to join you in a personal movement to stick it to the man.

How To 77

How To Campaigns Conference Microsoft 77

SBI

SEPTEMBER 4, 2012

During the whole of the ‘90s and between 2002-2007 most sales organizations benefited from high demand for their products and services. Launching an attack without a clear vision of your target is not a good strategy. He speaks, consults and coaches on new business development sales strategies. The cover of “New Sales.

Revenue 101

Revenue Handbook Face-to-face Penetration 101

Partners in Excellence

OCTOBER 29, 2015

” It’s really important, both from an account prioritization (think of all your account based marketing/sales strategies) and to make sure you are prospecting/qualifying the right deals. For example, in 2002 I was involved in founding an AI Based Predictive Analytics Company. Fast forward to today.

Account 48

Account Opportunity Demand Generation Targets Segment 48