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The Monday Morning Breakfast For Champions Podcast – Episode 43 – Warren Coughlin

The Pipeline

He’s been helping entrepreneurs do this since 2002. Warren is the creator of The Business That Matters Playbook, a tool that automates and eases the strategic planning process so the entrepreneur and the team know exactly what to do and when. He’s also the founder and host of the podcast “The Business That Matters Spotlight”.

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The Best Sales Book, That Isn’t a Sales Book

A Sales Guy

It doesn’t address topics like closing or overcoming objections or prospecting or email writing. S**t, when it was written in 2002, LinkedIn wasn’t a thing, there was no “social” selling, and your sales stack was the yellow-pages. Remember, he published the book in 2002, 6 years before the Great Recession.

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“Two Years Ago, The Biggest Challenges You And Your Organization Faced Were….”

Partners in Excellence

Imagine receiving a very well crafted prospecting outreach. This tool has, according to too many marketers, gurus, and content specialists and lazy sellers, become the future of how we engage customers. ” (Kudo’s to OpenAI for helping us use these powerful tools more effectively). I know the power of these tools.

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Same New, Same New!

The Pipeline

I think that in sales, for something to qualify as “new”, not swept clean or rinsed off, but truly new, it should have two elements, A) it should allow you to do something in a measurably more efficient way while leading to more prospect and/or sales; B) it should change your behaviour and how you execute moving forward.

Lead Rank 120
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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979. It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Simply put, prospect theory deals with the psychology of decision making. Of course, all buyers assess needs differently.

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AI And Sales, What We Misunderstand

Partners in Excellence

AI offers great promise in helping better identify, segment, and target our prospects. For example, for years we have had analytic and marketing automation tools to better segment, better tune, and refine our marketing and content outreach to customers. We started qualifying/disqualifying prospects based on these criteria.

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Assets Under Management – A Sales Leaders Job!

Anthony Cole Training

However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart. In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. They do not take on careers, professions and jobs to further the growth of the company that hires them.

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