Sales and Marketing Management

SEPTEMBER 14, 2017

SiriusDecisions’ 2016 State of Account-Based Marketing Study found that 27 percent of respondents invested between 11 and 30 percent of their total marketing budgets into ABM. Sure, you may need to make a few tweaks here and there depending on the prospect, but most of a campaign remains intact. In the Event of….

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

Score More Sales

MAY 10, 2013

I opened my LinkedIn account on October 3, 2003. Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. Increase Opportunities. It is professional. LinkedIn clearly has made some great moves, and continues to do so.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

Pointclear

AUGUST 8, 2011

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Here are select highlights from this study. Marketing strategies improve with better insight into lead conversion to opportunities, sales and revenue.

Lead Generation 200

Lead Generation Marketing Qualified Lead Lead Rank Sales Qualified Lead 200

Nutshell

MAY 9, 2019

I’m willing to bet you’re already confused, and images of Tina Fey in the 2003 SNL skit are dancing through your head. As long as the door was open, they had an opportunity to complete their sales pitch. This particular tactic goes back to a 1975 study conducted by Robert Cialdini , but the method still proves applicable today.

Webinar Metrics 112

Webinar Metrics Fashion Face-to-face Strategy 112

SugarCRM

AUGUST 28, 2020

In simple terms, the NPS system creates an opportunity to ask customers whether they would recommend a business to others and then asks why or why not. One broad-based study yielded data suggesting that NPS may be no better at predicting success than other loyalty metrics. NPS Origins.

Promotion 57

Promotion SugarCRM Ideal Customer Profile CRM 57

SBI

AUGUST 5, 2021

The primary goal of a customer reference program is to enable the use of highly relevant customer advocates in the vast majority of, in the case of sales, opportunities. Q: What steps can Customer Reference Management users take to best facilitate their prospects’ decision-making given that interactions are likely remote?

Case Study 65

Case Study Customer Social Media Study 65

The ROI Guy

MAY 4, 2006

Indeed, the growth presents some great opportunities for the savvy IT solution provider. For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. 1] This is the greatest year-on-year increase in spending in five years.

Marketing 40

Marketing Vendor ROI Survey 40