It Doesn’t Get Easier!
Partners in Excellence
JANUARY 2, 2023
In 2005, Staples ran a marketing campaign featuring the “Easy Button.” .” But I was struck by this video of Kara Lawson, Duke Women’s Basketball Head Coach, Handle Hard Better. It is human nature to want things to be easier. This thinking seems to persist today, dominating much of what we seek in our work.
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