The Sales Hunter

AUGUST 20, 2013

Hands down it had what we were looking for and now comes the clincher — these guys will discount! Yes, you can say for a moment that would be the type of company you would want to sell for because they’re willing to discount to close the deal. Second, you have to negotiate a price knowing the customer is going to beat you up.

Discount 197

Discount Selling Skills Up-Sell Negotiation 197

Partners in Excellence

DECEMBER 19, 2019

This time, the discussion started on “creating value,” and devolved into a discussion of discounting. Bob Apollo kicked off the discussion with the premise: Discounting is a sign of failure. I realized that people confuse pricing strategies and discounting. It’s something I wholeheartedly agree with.

Discount 63

Discount Ideal Customer Profile Sports Strategy 63

Sales and Marketing Management

FEBRUARY 24, 2013

Teaser: Salespeople constantly push for discounting to reel in business. There are simple (but frequently forgotten) rules that govern discount decisions. Salespeople constantly push for discounting to reel in business. There are simple (but frequently forgotten) rules that govern discount decisions. Author: Ramez Naguib.

Discount 166

Discount Government 166

The Sales Hunter

FEBRUARY 22, 2013

Yes, you can discount your price as a way to close-out inventory or to get out of a particular business. Before you race out with a discounted price to help you out of a short-term problem, ask yourself what impact the discounted price is going to have on your regular business.

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Discount Closing Margin Sales 181

Sales and Marketing Management

JUNE 12, 2023

There are ways to close more sales that don’t involve a hard sell or deep discounting. The post Getting More Sales from Your Funnel appeared first on Sales & Marketing Management.

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Top of Funnel Funnel Sales Discount 156

The Sales Hunter

MAY 7, 2013

A lot of salespeople and small business owners will say they need to discount their price to get a sale. The problem is trying to discern the difference between discounting your price to create cash flow versus using it as a lousy excuse to validate your inability to close a sale any other way. Think about this.

Discount 194

Discount Strategy Selling Skills Up-Sell 194

Pipeliner

AUGUST 31, 2023

I’m thrilled to share some exciting takeaways from a recent podcast where we had the privilege of hosting Kyle Stout , the visionary founder of Elevate and Scale, a leading email marketing agency. Common Email Marketing Mistakes: Beyond Discounts and Frequency Kyle shared some eye-opening insights into common email marketing mistakes.

Email Marketing 59

Email Marketing Marketing Scale Ideal Customer Profile 59

Appbuddy

DECEMBER 19, 2022

In 2022, successful brands found a balance between commercialism and empathy in their marketing communications, like Ethique does here. The marketing team at Wendy’s made sure to keep the opt-in process nice and easy to discourage subscribers from abandoning the process prematurely. Michael Kors . What made it clickable.

Email Marketing 94

Email Marketing Campaigns Marketing Discount 94

Pipeliner

AUGUST 30, 2019

Six Ways to Commit “Suicide by Discount”. It’s often tempting to discount your way out of sales trouble, but sometimes you’re doing more harm than good. While discounting is sometimes necessary, it’s often the biggest mistake you can make. Full disclosure here: I’m highly biased against discounting.

Discount 73

Discount Sales Methodology Negotiation Up-Sell 73

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Top of Funnel Hiring Sales 239

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

eGrabber

JULY 19, 2023

Email marketing is a powerful way to reach your target audience and grow your business. Here are some tips on how to get email lists for marketing: 50+ Ways to Get Email Lists for Marketing 10x Faster! This could be an ebook, whitepaper, checklist, exclusive discount, or free trial. Unlock Your Marketing Potential Now!

Marketing 52

Marketing How To Social Media Lead Generation 52

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 100

Email Marketing Campaigns Data Marketing 100

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Campaigns Marketing B2B 183

Sales and Marketing Management

MAY 6, 2019

Testimonials are persuasive because they are a powerful form of social proof, says Kaleigh Moore, who writes about content marketing. To encourage response, you can offer respondents a discount on the next purchase or enter them into a drawing.

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Customer Marketing Discount Survey 120

Cincom Smart Selling

NOVEMBER 27, 2018

Sales and marketing managers face many challenges in the effective management of pricing and discounting. There are very few single … Continue reading "CPQ Drives Effective Price and Discount Management". The post CPQ Drives Effective Price and Discount Management appeared first on Cincom Blog.

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Discount Sales Marketing Proposal 54

Sales and Marketing Management

MAY 16, 2013

Author: By Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions, Inc. Issue Date: 2013-05-01. Teaser: Protecting your pricing and margins requires a disciplined, well-planned approach throughout the customer acquisition process. Columnist Tim Riesterer discusses plugging value leaks.

Discount 197

Discount Margin Strategy Customer 197

SocialSellinator

SEPTEMBER 28, 2021

Marketing is a tricky game. Facebook marketing for Real Estate Business is a lot like traditional marketing. And marketing campaigns on Facebook build relationships that are a crucial part of maintaining and growing any business. Just look at Facebook. billion active monthly users and counting. Don't get us wrong.

Real Estate 145

Real Estate Facebook Ideal Customer Profile Marketing 145

Connext Digital

JUNE 26, 2023

It may only be July but it’s never too early to start planning your holiday email marketing campaigns. A well thought out marketing plan will help to ensure you get the results you are looking for. Create Exclusive Holiday Offers and Promotions: Holiday shoppers are always on the lookout for discounts and special deals.

Email Marketing 52

Email Marketing Marketing Campaigns Segment 52

Repsly

JUNE 26, 2019

And that’s where discounting strategies come in. That’s because excess inventory often results from factors outside of your control -- Unseasonal weather, economic instability, and fluctuations in demand are all factors that can result in a surplus of products that need to be shifted.

Discount 67

Discount Strategy Company Field Sales 67

BuzzBoard

NOVEMBER 6, 2023

The ability to persuade and sell your marketing services to local businesses is no less than a form of art that can make the difference between success and obscurity. … to become the orchestrator of change and hone your sales and marketing expertise to perfection? But mastering an art form is not always that simple!

Marketing 58

Marketing Hiring Up-Sell Prospecting 58

SocialSellinator

SEPTEMBER 30, 2021

The beauty is that Dynamic Product ads will automatically pull images, pricing data, and other information from those products into pre-designed templates that give off the perfect marketing vibe, so they can actually be created relatively easily. Social media marketers spend their days looking at customer behaviour on digital channels.

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Facebook Strategy Marketing Social Media 111

Zoominfo

MARCH 6, 2019

We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Today, we’re taking a deeper look at one of the most effective word-of-mouth marketing strategies: referral marketing. Keep reading and learn everything you need to know about referral marketing! What Is Referral Marketing?

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Referrals Marketing Incentives Incentive 130

Chorus.ai

MAY 3, 2019

But why do we see the opposite occur so often in software sales with reps frequently and even proactively offering up discounts? Sometimes reps get thrown off when a prospect says the solution is too expensive or asks for a discount. First this included three bracelets for $10 and then five bracelets for $10.

Discount 48

Discount Negotiation Up-Sell Vendor 48

Pipeliner

JANUARY 27, 2022

SaaS marketing typically demands a different approach than marketing a physical product or even an intangible service. To achieve the best possible results and avoid all those common pitfalls that plague SaaS marketers, take a look at our selection of the best SaaS marketing practices for 2022. Track Important Metrics.

Marketing 91

Marketing Cost per Acquisition Case Study Social Media 91

Sales Hacker

SEPTEMBER 13, 2021

The results of account-based marketing (ABM) , content marketing, in- or outbound marketing, on- and offline marketing, and branding, have to be monitored and presented more than in the past. Many claim “Half of my marketing budget is wasted, but I don’t know which half!” The risk or return ratio.

Top of Funnel 89

Top of Funnel ROI Account Marketing 89

eGrabber

JUNE 4, 2021

Email marketing is one of the most effective and affordable marketing strategies. Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. Benefits of email marketing. 1) Don’t dramatize discounts.

Email Marketing 74

Email Marketing ROI Marketing How To 74

Cincom Smart Selling

AUGUST 27, 2020

Today, product success is frequently determined by who gets to market first. Getting to market first means getting to market without stumbling or missing important items along the way. Product marketing data. CPQ can help you launch new products more effectively and in less time. Product technical data. Product pricing.

Marketing 118

Marketing CRM Buyer Sales 118

Appbuddy

OCTOBER 4, 2022

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. Plus, including a birthday freebie or discount, like Madewell does below, is icing on the cake! Watch the Webinar.

Email Marketing 98

Email Marketing Marketing Hiring Segment 98

Sales and Marketing Management

FEBRUARY 2, 2018

That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Moreover, someone who is visiting your social media page expects to see different content than in your email marketing.

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Channels Marketing Intent Demographics 174

The ROI Guy

JANUARY 15, 2015

There is more pressure than ever on suppliers to lower their prices and offer steep discounts. Recent studies indicate that the average discount levels has risen to 20% per deal (IDC), but we find that many solution providers would be happy if that were the level of discount they were providing. Many are a whopping 50-70%!

Negotiation 81

Negotiation Discount Lead Rank Lead Scoring 81

Smooth Sale

DECEMBER 9, 2022

Attract the Right Job Or Clientele: Are You Ready To Upgrade Your Business Through Marketing. Marketing has been an essential part of business for centuries. Marketing is the precursor for sales; done well, it empowers the selling professionals. Upgrade Your Business Through Marketing.

Paid Content 78

Paid Content Hiring Marketing Loyalty 78

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.

Buyer Persona 145

Buyer Persona Marketing Ideal Customer Profile Social Media 145

KO Advantage Group

JUNE 6, 2018

If there’s one question we often expect from our clients to come up but we almost always never have a response prepared, it would be any question pertaining to price discounts. Notice that your customer was only asking if you can give a discount, not demanding one and automatically hoping you’d give in to their request.

Discount 54

Discount Negotiation How To Closing 54

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Campaigns 142

Campaigns Marketing Top of Funnel How To 142

Appbuddy

JUNE 16, 2022

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. In a world where people spend over three hours a day on their phones, marketing with SMS is a no-brainer.

Campaigns 52

Campaigns Marketing Discount Loyalty 52

The ROI Guy

JUNE 29, 2015

By Mark Schlueter & Tom Pisello More sales execs are revealing that discount pressures are at an all time high, and as a result, they need more transactions than ever just to make the numbers. Procurement specialists’ incentive pay is now directly tied to the discounts they can extract from each vendor. So how bad has it become?

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Discount Sales Lead Rank Proposal 83