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Discounting And Defending Value

Partners in Excellence

Then finally, to get the deal, we discount! How do they view the value we created in the context of the deep discount to win the business? If they are so willing to discount, was the value they talked about real?” Deep discounting to get an order diminishes our value creation and articulation tremendously.

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Discount Pricing: Its Strategies & Practical Examples

Hubspot Sales

Discount pricing is borderline omnipresent. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons. It's worth noting that discount pricing isn't a unilaterally effective strategy that delivers across every industry and brand of sales.

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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot Sales

It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. Here, I‘ll discuss four tactics you can use to frame your prices as effectively as possible — without resorting to discounting.

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Are You Confident Enough In Your Value Not To Discount?

Partners in Excellence

Discounting has reached Pandemic levels. Today, responding to a prospecting call earns a discount. Proposals come with a price and then either an automatically applied discount, or hints at a discount. Something like, “Buy by the end of the month and I can discount 15%! What If You Couldn't Discount?

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“We Need To Discount….”

Partners in Excellence

But I started noticing a problem, 100% of the deals required a “discount.” ” “What’s the problem, why do we need to discount in each of these deals?” Fewer than 10% of the deals won required a discount (outside of normal volume discounts or quarter end incentive programs).

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Discounting Belongs in Every Sales Tookit

Pipeliner

Discounting gets a bad rap. Discounting is a Sure Sign of Sales Failure , proclaims one recent headline. Other titles are similarly dismissive: Salespeople Who Give Discounts Are Not Salespeople. Vendors discount their selling prices for many reasons, and sweetening their offer to buyers are among them. Net worth: $16.7

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Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.