The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis. Some examples of direct (hard) benefits are: 1. Soft benefits are less easy to quantify and rely on in a business case.

ROI 40

ROI Social Media Benefit Oracle 40

The ROI Guy

JANUARY 17, 2011

Advice > ROI tools from Alinean can quickly and credibly help quantify opportunities, estimate benefits of proposed solutions, prove ROI and demonstrate quick payback, essential to prioritizing proposed projects and justifying the sale. Gartner CIO Study Highlights Need for Outcome-Base. Powered by Blogger.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 6, 2010

Carl Wilhelm, Director of Product and Client Experience - former software development director with FedEx, Carl is leading Alinean ’s commitment to continuing to deliver valued platform capabilities, working with clients on new requirements, launching new solutions and assuring superior service-level delivery. Powered by Blogger.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

The ROI Guy

OCTOBER 22, 2010

According to Harte-Hanks, technology buyers are serious about their decisions, and are most engaged by factual content, and content focused on cost / value / benefits and bottom line impact. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

DECEMBER 6, 2010

in 2006, but still much lower on the trust scale than almost all other sources. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. this year, an increase from 3.1%

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

JANUARY 10, 2011

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. Gartner CIO Study Highlights Need for Outcome-Base. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

Microsoft 40

Microsoft ROI Licensing Social Media 40

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server? Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases.

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

The ROI Guy

FEBRUARY 4, 2009

Cold, hard decisions are being made on where to trim personnel, hardware and software spending. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Powered by Blogger.

ROI 40

ROI Social Media Analysis Microsoft 40

The ROI Guy

NOVEMBER 30, 2006

Frugal CIOs and CFOs want to understand how investing in the upgrade will yield immediate and direct benefits – particularly how it will help reduce IT costs, while at the same time improving user productivity, service levels and capability. Many of these benefits can be enabled and maintained more easily and less expensively with Vista.

ROI 40

ROI Outsourcing Services Distribution Licensing 40

The ROI Guy

NOVEMBER 8, 2006

Alinean studies show that on average, more than 90 percent of projects require a formal business case justification in order to gain approval. Many of these early adopters have experienced the benefits of bar codes, but realize that RFID can take supply-chain management to the next level. How Does RFID Drive Tangible Benefits?

ROI 40

ROI Retail Distribution Scale 40

The ROI Guy

NOVEMBER 4, 2010

This can cause buyers to slow the buying lifecycle as they struggle on their own to put the pieces together, or worse, dismiss your solution altogether because of perceived benefit or value issues. These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value.

ROI 45

ROI Buyer Buying Cycle Social Media 45

The ROI Guy

SEPTEMBER 4, 2007

This can yield significant cost savings and benefits including: 1. Drive a 670%+ Return on Investment (ROI) Examining server virtualization projects in general we find that the benefits are significant: 1. Delivers significantly higher availability and agility up-side benefits than projected up-front. Reducing business risks 5.

ROI 40

ROI Social Media Comparison Networking 40

The ROI Guy

DECEMBER 14, 2005

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40

Sales Hacker

OCTOBER 21, 2019

I feel like I’ve been in and around sales since I was a kid, but my first real ”sales” job was while I was in college, back in 2006. The early days were spent learning — late nights, weekends, and early mornings, you could find me listening to podcasts, reading books, and studying numbers. #GirlsClub Mentor. It was fun.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

The ROI Guy

JULY 22, 2010

When it comes to unified communications, however, these decision makers often know little about the technology and its benefits. Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools.

ROI 40

ROI Lead Rank Social Media Lead Scoring 40

The ROI Guy

AUGUST 5, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

AUGUST 4, 2010

Leading B2B vendors are implementing value selling / marketing programs, and have received dramatic benefits as a result. Here are the top six benefits: 1. Value selling focuses on the benefits and payback of the proposed solution, shifting the focus from cost of the product, to value of the solution.

ROI 40

ROI Lead Rank Lead Scoring Social Media 40

The ROI Guy

SEPTEMBER 10, 2010

For those selling services, the road is tougher, and will require sensitivity to price, extreme value, and benefits of the services to far exceed the costs, as organizations will be looking to reduce services contracts overall for needed infrastructure investments. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 28, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 9, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Most CRM ROI oriented business cases focus too much on the near term, counting only direct “hard&# benefits and ignoring the more important soft benefits that relate to customer satisfaction, retention and lifetime value optimization.

ROI 40

ROI Ideal Customer Profile Social Media Customer 40

The ROI Guy

SEPTEMBER 16, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Gartner CIO Study Highlights Need for Outcome-Base. Tailwinds for Marketing Automation Software - Insi.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

AUGUST 5, 2010

In formula form, ROI is represented as: ROI = cumulative net benefits / total costs The ROI calculation uses the cumulative investment costs over the analysis period, and compares this with the total savings and other tangible benefits over the same period. Every $1 invested will yield a $2.43 in net returns.

ROI 40

ROI Social Media Analysis Comparison 40

The ROI Guy

AUGUST 5, 2010

The Net Present Value (NPV) benefit is a calculation that measures the net benefit of a project in today’s dollar terms, taking into account that over time money today is more valuable than money in the future (discounted time value of money). From this investment, the company expects to save $200,000 each year.

ROI 45

ROI Social Media Discount Analysis 45