Cold Calling Guidelines for Practical and Actionable Prospecting
Zoominfo
FEBRUARY 17, 2021
Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Be upfront and transparent with your prospects. There are plenty of reasons why 1 out of 2 B2B sales reps fear making cold calls, but preparation can boost their confidence.
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