Omnichannel Pricing: Changing the Game for Brands and Retailers
G2Crowd - Sales Blog
MARCH 6, 2024
Consumers today insist on making the retailer come to them, online or offline, flipping this long-standing relationship on its head. Today, the average consumer uses just under six channels or touchpoints to make a purchase: mobile, PC, and in-store. In 2008, that number was only two.
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