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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Trend 1: Front-office SaaS development and spending is exploding.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Salesforce offers a suite of Customer Relationship Management (CRM) tools used across nearly every industry to simplify, automate, and organize companies’ business contacts.

Examples 208
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3 Mandates That Matter for CROs: A Conversation with Forrester and Juniper Networks

Mindtickle

From there our discussion moved to seven trends, underlying these alarming stats, that Mary and Hang did a great job of covering in the webinar : . Use of digital tools for buyers and sellers. They’re also engaging through interactive digital tools, whether that’s on a supplier website or through a remote meeting share.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts.

Examples 130
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Successful sales professionals understand that technology is a must-have business tool. That’s still true, but cold calling has evolved as sales channels have evolved. Big mistake!

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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. Successful sales professionals understand that technology is a must-have business tool. That’s still true, but cold calling has evolved as sales channels have evolved. Big mistake!

article thumbnail

3 Mandates That Matter for CROs: A Conversation with Forrester and Juniper Networks

Mindtickle

From there our discussion moved to seven trends, underlying these alarming stats, that Mary and Hang did a great job of covering in the webinar : . Use of digital tools for buyers and sellers. They’re also engaging through interactive digital tools, whether that’s on a supplier website or through a remote meeting share.