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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you're an IT reseller, value-added reseller (VAR), or channel partner advising clients on any part of the front office (marketing, sales, or customer success) -- especially for businesses under 1,000 employees -- there are a few trends you should be aware of. Trend 1: Front-office SaaS development and spending is exploding.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

As with other companies of their size, Philips found that traditional marketing channels were no longer an effective way to market to their B2B audience. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels. The solution?

Examples 208
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Instead, their team recycled topics they’re already familiar with and distributed them in a different format, using different channels. It’s definitely creative, but they didn’t do the impossible.

Examples 130
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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. A higher Net Optimism Score indicates greater optimism in the industry.

Travel 205
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To Get B2B Leads, Pick Up the Damn Phone!

No More Cold Calling

That’s what Eric Schmidt, then chairman and CEO of Google, told the graduating class of the University of Pennsylvania in May 2009. That’s still true, but cold calling has evolved as sales channels have evolved. Vintage telephone on old table sepia photo. Now, you don’t have to call cold prospects to bug them.

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Walk the Flight Line: Get Dirty With Your Troops | Sales Motivation.

The Sales Hunter

Retail Sales Trends. Have you ever spent a day with your channel partners and joined them on a few sales calls? December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Purchasing Departments and Buyers.

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Stage Fright: Don't Let It Kill Your Presentation | Sales Motivation.

The Sales Hunter

Retail Sales Trends. It is a perfectly normal feeling, and a form of energy that can be channeled to your benefit. December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Negotiation. Sales Motivation.