Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white.
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