Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Demand creation Includes webinars, white papers, and product trials 3. Sales enablement Includes playbooks, ROI tools, and battle cards 4. When you’re starting out, you may need to spend fairly equally across demand creation and sales enablement. Because your needs will change as your company grows.
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