Sales Hacker

SEPTEMBER 8, 2020

Why outbound prospecting is difficult [11:45]. The platform allows sales reps to deliver consistent, relevant and responsible communication for each prospect every time, enabling personalization at scale. Why outbound prospecting is difficult [11:45]. Attempts per prospect, up from 4.7 in 2010, now near 10.

Meeting 71

Meeting Top of Funnel Outbound How To 71

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Updated Alinean Social Media ROI Calculator - New.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

ROI 45

ROI Buyer Buying Cycle Social Media 45

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. What to do if a prospect asks for a discount. Price Anchoring.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

Partners in Excellence

FEBRUARY 24, 2022

” An important topic to many, but most of my audience is concerned with business strategy, growth, engaging prospects, improving sale and marketing. “Exclusive Data: US Study Showcases Student Coding Skills Gap” Again, an important topic, but not one I spend any time thinking about. and promote their products.

Ideal Customer Profile 94

Ideal Customer Profile Promotion Hiring Segment 94

OnePageCRM

MARCH 8, 2017

Ways to pitch your price to a prospect (Behavioural economics). Watch this video of Steve Jobs announcing the iPad price on stage in 2010. Lead with a high price and let it ruminate in the prospects mind, before revealing the actual price they’ll pay. What to do if a prospect asks for a discount. Price Anchoring.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Hyper-Connected Selling

JANUARY 9, 2018

Prospects and clients are stuck thinking of salespeople as single-minded hustlers, whose only job is to harass them by calling or emailing over and over until they can weasel into a sales call and then use their killer “close” to get the business. The sales profession has a problem. That’s not the problem.

Hiring 64

Hiring Decision Maker Lead Rank Lead Scoring 64

Sales Training Advice

JULY 14, 2010

This activity got me thinking about how we run our businesses, and how we all need to regularly pick up the trash in our sales approach—in other words, by doing an inventory of how we interact with prospects and customers and unloading the strategies and selling tools that just aren’t working. That point applies similarly to references.

Cold Calling 67

Cold Calling Face-to-face Social Media Referrals 67

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? They do if they are Interactive!

ROI 49

ROI Social Media Vendor Buyer 49