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2011 Top Sales & Marketing Awards Nominations

Pointclear

I am deeply honored to be selected as a finalist in two categories for the 2011 Top Sales & Marketing Awards. The Truth About Leads , has been selected as one of ten finalists in the 2011 Top Sales & Marketing Book category. target="_blank">. target="_blank">.

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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. Top Sales & Marketing Awards 2011. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

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The Pipeline ? 3 Lead Generation Myths That Will Clog Your Sales.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. 3 Lead Generation Myths That Will Clog Your Sales Funnel & Keep You From Closing More Sales. So stop calling everyone and everything a lead.

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B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Yes, while the cost per so-called raw lead was $23.15, the real cost per qualified lead was 1.96

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics. Sales lead management.

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Metrics to Drive Lead Generation Performance

Pointclear

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Jim has published articles and presented internationally on the topics of marketing ROI, marketing strategies and business growth strategies.