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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Email marketing may be really beneficial to your business.

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Marketing, Are You In or Out?

SBI Growth

Change your marketing focus from “ inside-out ” to “ outside-in ”. Marketing inside-out versus Marketing outside-in should be common terms and concepts for B2B marketing and sales organizations. A marketing outside-in approach starts with the buyer and stays focused on the buyer. Their focus is inside-out.

Marketing 282
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Vape Marketing: What You Should Know

Pipeliner

The e-cigarette market is diverse. Vaping, as the e-cigarette habit is known, has become big business, with a global market projected to hit $ 48 billion by 2023, according to market research firm P&S Market Research. Marketing strategies within the e-cig sector. Last year, the value was 11.5 What is vaping?

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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. In almost every interview, salespeople also lamented the lack of leads being generated by their marketing department as well. They hire consultants to verify that they are making the right decisions. Other Steve W.

Study 146
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Sales Leadership: Impacting Your 2013 Revenue

Your Sales Management Guru

Sales Leadership: Impacting Your 2013 Revenue. Yes, I am fully aware it is still 2012 and there are five months left in this year to exceed your quota and hopefully you are well positioned from a pipeline, marketing and headcount to achieve your goals. Many organizations are starting early stage strategic planning at this stage.

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6 Reasons Why Blogs Produce More Leads

SBI Growth

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. In other words, content marketing is communicating with your customers and prospects without selling.

Lead Rank 306
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The Modern Guide to Candidate Sourcing

Zoominfo

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Studies show that referred candidates are not only more likely to take the job, they’re also more likely to perform well in the role ( source ): Referred hires accept offers 15% more often than non-referred candidates.