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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? Encourage sales and marketing to build personas and build a plan to operationalize them immediately. Marketing is frustrated because of the time, money and effort exerted to build them. Facilitate and Observe the Persona Construction. Hey, Sales Operations leaders.

Meeting 288
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Construct Your Own Sales Goal Plan Sheet Part 1 of 4 Parts

Increase Sales

To start the construction of your own sales goal plan sheet begins with these three presumptions: You have invested the time to construct an overall strategic action plan even if you are just a professional salesperson. You have clarity regarding your target market, ideal customer and your own sales talents. Passion Statement.

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Reflections on 2013: Social Proof, Quota Killers, Failing CRM, and Recommendations

SBI

Top Sales World just held their annual ceremony for the Top Sales and Marketing Awards. You can tell they truly enjoy the opportunity to recognize people, resources and tools that advance our industry in one way or another. It’s truly an exciting time for those in the marketing and sales profession.

Quota 135
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Personality Tests, Sales Candidate Selection - How Tests Measure Up

Understanding the Sales Force

Despite that, article after article points to the advantage of personality tests as a sales pre-employment tool. The reality though is that almost every available "sales assessment" is a marketing-modified version of a personality assessment. Then why is their validation of choice "construct validity" rather than "predictive validity"?

Hiring 228
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5 Proven Steps to Sell Smarter

SBI Growth

The statistics I share below are from SBI’s 2012 Sales & Marketing Research. There is now an updated 2013 SBI Research Review which you can sign up for here. You will have access to guides, templates and tools. These tools will help you excel in your current and future sales positions. of a rep’s time. No problem.

Lead Rank 324
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New Sales Comp Plan? HR's 5 Must Dos.

SBI Growth

A post for Sales and HR leaders to ensure success of 2013’s Sales compensation plan. As well, a tool is included – a sample rollout communication plan. Fast forward to April of 2013. New processes/procedures/tools that enable the plan – look at new dashboards the Reps will use. Sales roles that are new. The main message?

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Is Your End of the Year Desperation to Increase Sales Showing?

Increase Sales

Panic is now present with many of these folks engaged in the Captain Wing It roles where they are actively spraying their marketing and selling actions all over the place and praying something will stick. Just imagine if he is providing advice as how to market small businesses?