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Muddled Content Marketing Misses the Mark

Increase Sales

The 21st Century has changed how people market their businesses. To attract attention today requires this new channel of content marketing. The simple question to ask yourself is: “Why would anyone read my content marketing day after day? Is your audiences’ value drivers connecting to your message?

Marketing 131
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Casting the Magical Spell of Marketing

Increase Sales

Wouldn’t it be nice if you could be the Sorcerer’s apprentice and cast marketing spells that would immediately have your ideal customers ringing your phone off the hook or streaming into your brick and mortar store? For me the best magic spell has been article writing or what is also known as content marketing.

Marketing 131
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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.

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Time to Kick Your Social Marketing into High Gear Part 3

Increase Sales

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

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Top 10 Priorities for the CMO Going Public

SBI Growth

He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. They constantly prepare to meet tomorrow’s buyer behavior and marketing demands. The demands for the CMO keeping pace with the market require constant recalibration. Who are the new competitors for new product or solutions?

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A Partner Program May Not Be Right for You

Allbound

A Channel Partner Program Can Transform Your Company. Channel partner programs can exponentially aid growth within a SaaS business. When Hubspot first launched its partner program in 2014, it generated 33% of its revenue and made up 42% of its customers, all within the first quarter. Target market. Revenue needs.

Scale 74
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How Badly Do You Want It?

Grant Cardone

Like a modern-day Mother Teresa, Maria expanded the school with dreams of getting 600 kids fed and educated. Then she swam the English Channel. In 2014, Maria gathered more publicity and sponsorships in order to run seven ultra-marathons on seven continents in six-weeks. She then began using her own money to start a school.

Everest 86