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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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ZoomInfo x Bain: 10 Insights From Our CMO Event

Zoominfo

Some attempt to go after every customer imaginable and completely lose focus, while others freeze up and decide to do nothing. For each play, these teams create a standard bill of materials that includes the following: What’s the mission of the play? We’ve done 15 acquisitions since 2015,” Schuck said.

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Dead is Dead! (At Least in Sales and Marketing)

Pointclear

I grew up during a time when it seemed like a lot of things were dead: Paul was dead. Followed by chivalry. Followed by chivalry. Here are a few more things that are, according to some, dead: design, privacy, advertising, fur, Hollywood, Bitcoin, craft beer, punk (well, maybe), Google Glass, 3D and the American Dream.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

Pointclear

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Up to a point, I agree with Megan.

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57 Essential Multichannel Marketing Statistics

Zoominfo

Approximately 91% of companies with revenues over $500 million are using digital video, making it the top form of digital advertising among organizations of this size ( source ). 42% of retail executives spend up to half their marketing budget on omni-channel initiatives ( source ).

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