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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates. Do you have access to the right tools?

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To Chatbot or Not to Chatbot for B2B Lead Generation?

Cience

Think for a moment about chatbots for B2B lead generation … What do you feel? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. By Purpose : For external use: Lead Generation . Lead scoring/qualification. Later they also added lead generation questions.

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Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

The survey was originally conducted in 2016 with 433 respondents and again in 2019 with 308 respondents. In 2016, 18% of the businesses surveyed were not using marketing automation, by this end of 2019, this stood at 1 in 8 businesses. Which Types of Lead Scoring Techniques Did Businesses Use?

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12 Key Benefits CRM Systems Provide to a Business

Hubspot Sales

Although some technology has proven to be more useful than others, one piece of sales technology that’s here to stay is customer relationship management (CRM) software. A properly deployed CRM system is an immensely useful tool. Keep the same software as your company grows. Grow Better With CRM Software.

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5 Reliable Steps for GDPR Compliant Cold Emails

LeadFuze

The Regulation, which was adopted in April 2016, took full force in May 2018 following a two-year transitional phase. You need to invest in lead creation software that is capable of creating tailored lists for your GDPR compliant cold emails. LeadFuze can deliver the most relevant leads to you.

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Using Your PRM for Channel Sales Enablement

Allbound

According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 Additionally, a robust PRM solution offers unique tools to gamify the entire channel partner experience in order to boost engagement and create an ecosystem of productive, efficient channel partners and sales processes. Streamline lead generation.

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The Ultimate Lead Generation Guide

LeadFuze

One of the critical aspects of the growth of any B2B business is lead generation. In fact, 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges. 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges Click To Tweet.