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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return

Pointclear

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

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Interactive Content for Account Based Marketing (ABM) and Selling (ABS)

The ROI Guy

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. In this survey, 37% of the respondents said they had tried or were currently using ABM.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #7: From Chaos to Kickass

Pointclear

Read on and learn how you can get better ROI on marketing, how you can let your sales people focus on what they do best, and how you can close significantly more deals than you did before. Here are three steps to follow to make your sales and marketing teams achieve kickass results. It takes just three steps to get there.

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5 Reasons Why Account-Based Marketing Gives Better ROI

LeadFuze

What is Account-Based Marketing. Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. SiriusDecisions conducts a yearly survey to evaluate the state of ABM.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. See How Data Quality Affects ROI in the A/B Test. Marketing CRM solutions. Pain point #1: Old and/or inaccurate data.

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The Sales Kickoff Blueprint: Learning, Culture, Celebration

DiscoverOrg Sales

We started our “Selling to Marketers” session by training our reps on what that persona cares about. Example: SKO Focus (Selling to Marketers). Bryerton offers this example from our SKO 2017: Our focus last year was “Selling to Marketers.” Let’s Get a Bigger Share of the Biggest Wallet: Selling to Marketing.

Hiring 202