Sales Hacker

FEBRUARY 18, 2020

This week on the Sales Hacker podcast, we speak with Tameka Vasquez , AVP of Global Marketing for the High-Tech and Manufacturing division at Genpact. If you missed episode 96, check it out here: PODCAST 96: The 4 Levers of Sales Velocity w/ Pete Crosby. Subscribe to the Sales Hacker Podcast. We’re on iTunes. And on Stitcher.

Trends 72

Trends Scale How To Channels 72

Sales Evangelist

NOVEMBER 10, 2019

While prospecting and building trust among clients is critical, it’s also one of the most difficult tasks in sales. Being an executive creative director at a large multinational ad agency, Ron has extensive knowledge about traditional agency marketing, advertising, and design. Seeing this drove Ron to eventually build his own agency.

Hiring 40

Hiring SalesManager How To Advertising 40

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. So at the end of the day, the audience is your buyer,” says Jim Donovan, vice president of sales at ZoomInfo. According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable.

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Advertising Advertising Demand Generation Agencies Ideal Customer Profile 130

Zoominfo

AUGUST 12, 2021

Modern digital advertising can feel a lot like trying to speak to a stadium full of people from center field without a microphone. So at the end of the day, the audience is your buyer,” says Jim Donovan, vice president of sales at ZoomInfo. . According to eMarketer , 80 percent of advertisers admit that third-party data is unreliable.

Advertising 130

Advertising Advertising Demand Generation Agencies Ideal Customer Profile 130

Sales Hacker

FEBRUARY 4, 2019

This week on the Sales Hacker podcast , we talk to author Carson Heady , whose “Birth of a Salesman” series translates real-life sales issues into a popular fictionalized series of sales books. If you missed episode 42, check it out here: PODCAST 42: How Sales Managers Should Build Their Career Path w/ Jamie Scarborough.

Microsoft 69

Microsoft Lead Rank Lead Scoring Hiring 69

Nutshell

OCTOBER 1, 2019

Salesforce has a complex pricing system that changes based on the functions made available and the number of users accessing the software, which gives their sales reps plenty of leverage to upsell you. If your business relied on Salesforce to operate, absolutely nothing got done that day—except for some good twitter memes , of course.

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SalesForce Negotiation Guarantee SCM 99

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. It’s not advertising. Nobody likes advertising, and people look for ways to avoid it.

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Social Selling B2B Social Media Top of Funnel 263

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. What B2B Social Selling is Not It’s not advertising. What is B2B Social Selling?

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Social Selling B2B Social Media B2C 100

Hubspot Sales

APRIL 4, 2019

It’s usually confused with sales , often overlooked, and only sometimes given the strategic focus it deserves. It’s not unusual to mistake business development with sales, but there’s an important distinction between the two. In some companies, business development is part of the larger sales operations team.

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Referrals How To Sales Cycle Conference 132

Hubspot Sales

AUGUST 21, 2023

While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships. Start advertising on marketing platforms using the messages you’ve just created for various audience members.

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Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Crunchbase

AUGUST 19, 2021

Many market success stories can be traced to strategic sales and marketing shifts initiated by perceptive business leaders. The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. New world, new sales strategies. What made the difference? percent in 2020.

Marketing 105

Marketing Telecommunications Pivotal Study 105

Zoominfo

JULY 29, 2019

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Before we get into it, some background information: The following expert opinions about data cleanliness were taken from ZoomInfo’s last Twitter Chat about— you guessed it— data hygiene. Click to tweet.

Data 216

Data Top of Funnel Social Media Buyer Persona 216

Zoominfo

JULY 9, 2020

How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. Spray-and-pray tactics of yesteryear just don’t cut it in 2019. Click to tweet.

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Data Top of Funnel Social Media Buyer Persona 244

Sales Hacker

JANUARY 28, 2019

This week on the Sales Hacker podcast , we talk to Jamie Scarborough , Co-Founder of the Sales Talent Agency, one of the largest sales recruitment firms in North America. . The keys to building your own business as a career sales professional. Moving into sales from other industries. We’re on iTunes.

Hiring 78

Hiring Sales Management Sales Talent Scale 78

Nutshell

JUNE 10, 2021

Here we are again in early June and you may have noticed an increase in #loveislove campaigns and rainbow color schemes on advertisements and in the media. The number of transgender deaths due to violence nearly doubled from 2019 to 2020 , and is tracking similarly in 2021. …is now Pride. The New Way We Work podcast.

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Hiring How To Education Face-to-face 127

Nutshell

SEPTEMBER 28, 2020

Advertising, blogging, and content are just the beginning of the marketing ABC’s. Skip ahead: SEO Original Research Studies and Reports Video Content Effective Blog Content Social Media Referral Programs Email Marketing Paid Advertising Mobile Marketing Website Chatboxes Testimonials and Reviews Find new ways to find customers.

Paid Content 71

Paid Content Marketing Strategy Lead Rank 71

Sales Evangelist

APRIL 28, 2020

Building A Successful SDR Team From The Ground Up The sales team is the backbone of a business. For this episode, we’ll discuss SDRs and how you can build a successful SDR team. Kyle Coleman started his career in B2B tech in 2012 at an advertising agency in San Francisco. In the beginning, there can be a lot of trial and error.

Ideal Customer Profile 52

Ideal Customer Profile Hiring Top of Funnel Outbound 52

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Hubspot Sales

JULY 1, 2019

According to Google Trends, interest in account-based sales is steadily rising. But what is account-based sales? Read on for a deep dive into account-based sales. How to Structure Your ABS Sales Team. Instead, Marketing and Sales work together from the very start, and throughout the revenue cycle.”.

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Ideal Customer Profile Account Demand Generation Targets Top of Funnel 86