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TRANSFORM 2019: Sales Enablement on Both Sides of the Atlantic 

Showpad

It’s 4pm November 6, and I’m sitting on a plane on my way home to Germany, taking my laptop out to write about two fantastic Sales Enablement events: TRANSFORM London and TRANSFORM Chicago. No other Sales Enablement events on the planet have inspired nearly 1,000 attendees on both sides of the Atlantic Ocean.

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Three Effective Sales Enablement Tactics That Lead to Better Sales Conversations

Miller Heiman Group

Sales organizations must reinforce using perspective with sellers by implementing the three key pillars of sales enablement: content, coaching and training. Take The Sales Conversation Metric. Sales enablement content is essential to helping sellers share perspective with buyers.

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What a Top Notch Sales Enablement Program Looks Like in 2019

Chorus.ai

CSO insights reports that 59% companies have a sales enablement function and yet 70% enablement efforts do not meet satisfaction. In this article, we’ll go deeper into what a world-class sales enablement function looks like. 8 Sales Enablement Trends You Have To Know. But, first…. But, first….

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Without Sales Enablement, You’re Behind the Curve

Highspot

Sales Enablement PRO recently published the 2019 State of Sales Enablement and the report clearly echoed a similar sentiment — companies without an established sales enablement function are behind the curve and risk falling prey to their competitors. That’s where sales enablement comes in.

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2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. With that in mind, I’m going to look at one key moment you need to train for during the deal, and two key moments your reps need to master with customers that are already in the fold.

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Sales Enablement Executive Q&A: In Conversation with Dynamic Signal’s Danielle Schaumburg

Mindtickle

As the first installment in a series of interviews with Sales Enablement and Readiness leaders, MindTickle’s SVP of Strategy and GTM, Gopkiran Rao, recently spoke with Danielle Schaumburg of Dynamic Signal to learn about her experience making her sales team ready to delight customers. The Return on Sales Readiness Investment.

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Sales Enablement Executive Q&A: In Conversation with Dynamic Signal's Danielle Schaumburg

Mindtickle

As the first installment in a series of interviews with Sales Enablement and Readiness leaders, MindTickle’s SVP of Strategy and GTM, Gopkiran Rao, recently spoke with Danielle Schaumburg of Dynamic Signal to learn about her experience making her sales team ready to delight customers. The Return on Sales Readiness Investment.