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5 Successful Lead Generation Strategies

Zoominfo

After a year like no other, here we are in 2021 still standing. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. For example, if you have multiple ideal customer profiles that your company targets, you may want to design on-site funnels.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

During the recession of 1920–21, companies that invested in advertising increased their sales and growth compared to those that didn’t. These companies also saw continued growth for several years following the recession, unlike their competitors that had cut advertising spend. of total business revenue, up from 2021’s 6.4%.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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B2B Marketing Trends: What to Expect in 2022

Zoominfo

In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. a ZoomInfo partner.

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The Ultimate Guide to Creating A Top Lead Strategy in 2021

LeadBoxer

We’ve compiled a list detailing the top lead strategy approaches for 2021, coupled with impressive statistics that will make you want to get started using them today. Then, send people emails asking them to sign up for the webinar, and promote it on your social media channels. Source Social Media Advertising 3.5

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

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How to Implement a Customer Engagement Strategy With Customer Engagement Trends

LeadBoxer

The 3 Must-Use 2021 Customer Engagement Marketing Trends. Customer engagement is the process of interacting with your customers through the use of different channels and mediums. When you do not have any context in your advertising efforts, any engagement you try ends up turning into noise customers tune out.