KLA Group

Getting ROI Out of Your Email Lead Generation Campaigns

KLA Group

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you.

7 Simple Games to Make Sales Prospecting Fun (Seriously)

KLA Group

You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response.

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The Important Difference Between MQLs and SQLs

KLA Group

When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently. My husband and I have an inside joke from when we were first married.

Convert More Inbound Leads by Coaching Sales Reps in 4 Steps

KLA Group

By Kendra Lee Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING.

Top 10 Tactics for a Successful SKO!

The 2022 Sales Kick Off is your big opportunity to align your sales team and drive change. Make sure it's successful with Second Nature’s SKO Ebook! Find out: ? How to set the right goals and KPIs ? How to translate vision into tactics ? How to keep salespeople engaged.

How to Effectively Follow Up With Your Inbound Leads

KLA Group

Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead.

How to Convert Leads Using Networking at Events

KLA Group

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants.

The Top 10 Sales Hunting Skills

KLA Group

There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire.

Cold Calling is Not DEAD

KLA Group

The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway.

5 Sales Myths Preventing You From Growing Your Business

KLA Group

Sales isn’t typically a business owner’s top skill. But your passion and vision for the business has carried you to the successful company you have today. Now it’s time to grow and, as you grapple with building your sales organization, 5 common sales myths stymie your progress.

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

Stop Making Accountability Mistakes With Your Salespeople

KLA Group

When you hire salespeople, you expect they’ll hold themselves accountable. Sales accountability won’t be your job. Yet, nonperformance is the most common complaint about salespeople and a huge source of stress for managers.

You’re Wrong if You Think Cold Calls Don’t Work: A Tale of 2 Clients

KLA Group

It was the best of times. It was the worst of times. It was the age of COVID – the age of people who think cold calls don’t work, and it presented us with a tale of 2 clients. Both provide IT services.

Investing in SEO Content Is Useless if You Have a Bad Website

KLA Group

You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style.

How to Adapt Your Cold Calling for 2021

KLA Group

Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022 – your guess is as good as mine. At this point lockdown feels “normal.” Frustrating and stressful, but normal. We’ve acclimated.

7 Keys to Creating Massive Value in Your Sales Meetings

Speaker: Marc Wayshak, Sales Strategist, Best-Selling Author & Founder, Sales Insights Lab

Engaging prospects in a strong two-way dialogue is something most reps struggle with. In this session with Marc Wayshak, you’ll discover a data-driven approach to sales meetings that yields significantly better results.

How to Shift Target Markets in These Uncertain Times

KLA Group

By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use.

4 Ways Lead Generation Will Affect Your Revenue in 2020

KLA Group

Lead generation comes first, then sales, then retention, but all are equally important to survive in 2020. The post 4 Ways Lead Generation Will Affect Your Revenue in 2020 first appeared on KLA Group - Denver.

4 Ways Lead Generation Will Affect Your Revenue in 2020

KLA Group

Lead generation comes first, then sales, then retention, but all are equally important to survive in 2020. The post 4 Ways Lead Generation Will Affect Your Revenue in 2020 first appeared on KLA Group - Denver.

When to Use Lead Generation Campaigns versus Sales Prospecting

KLA Group

I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns.

Increase Revenue with Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. This exclusive eBook, Increase Revenue with Faster Sales Onboarding, provides details on how to: • Achieve your sales organization's goals • Increase revenue • Avoid turnover • Give reps a path to success Download the eBook today!

7 Steps to Hosting Webinars that Capture Leads

KLA Group

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities.

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7 Steps to Hosting Webinars that Capture Leads

KLA Group

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities.

Leads 92

Your Content Development Goal Is Leads, Not Likes

KLA Group

Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house – your website – where you can engage them and give them a rich experience.

Leads 65

Post-Pandemic Prospecting: 5 Ways to Succeed Now and in the Future

KLA Group

By Kendra Onley Lee I can picture a future where we return to restaurants, local shops and baseball games. I can’t see us returning to work in the exact same way we operated before the pandemic hit.

The Blueprint for Better Sales Onboarding

Onboarding – every company does it, but a shockingly few do it really well. So the question is – how do you break the cycle and onboard salespeople in a way that actually works? This exclusive eBook provides 6 steps to better sales onboarding. Download the eBook today!

How to Convert Leads Using Networking at Events

KLA Group

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants.

The B2B Lead Generation System

KLA Group

B2B lead generation is the foundation of business growth. Yet here we are in the middle of a pandemic, half in and half out, somewhat open, but not open. Businesses are attempting to adjust, developing new offerings and selling remotely to the best of their ability.

How to Choose Your B2B Lead Generation Target Market

KLA Group

By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market.

Why Google Ads and PPC Aren’t a Lead Generation Strategy

KLA Group

Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank.

Buyer's Guide: Best-of-Breed Sales Enablement

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. This guide will help you understand: • The subcategories of sales enablement. • The best-of-breed and single-vendor approaches. • How to set up your best-of-breed sales enablement ecosystem Download the guide today!

Three Places to Direct Your Prospecting Attention for Fourth Quarter Sales

KLA Group

Here we are in the fourth quarter and you have a revenue target that you’re trying to achieve. Do you prospect? Or will prospecting take your attention away from closing business? You have to determine how you are going to spend your selling time at the end of the year.

How to Get More Leads Out of Your Lead Generation Strategy

KLA Group

The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase the number of leads and get your B2B lead generation strategy working for you. With a pandemic on our hands, that hasn’t been […].

10 Ways to Achieve Your Sales Goals Faster

KLA Group

By Kendra Olney Lee Every January 1st brings with it a new round of resolutions, both personal and professional. You’ve made it through the first week of the year and your goals are hanging there. You may be feeling as if you’re already behind, or you’ve missed them already.

Want to Hit Your Q4 Sales Targets? 10 Questions to Make Your Goal

KLA Group

Yes, it’s a tough sales year. One minute we’re in lockdown. The next minute we can meet for lunch. Then we’re back to Zoom sales meetings. Your sales funnel may be looking pretty thin. This is the year you figure out if you have sales grit or cowardice. A pandemic is no reason not to […].

9 Tips to Increase Sales Enablement Productivity

This eBook shares 9 best practices to make life easier for sales enablement professionals, regardless of whether you are a solo practitioner or a team of ten, with actionable tips for: • Leveraging subject matter experts • Creating enablement champions • Scaling your efforts with technology

Grab Attention and Get Replies with These 5 Email Marketing Tips

KLA Group

I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then I ask about the last memorable email they received. Or the last time they responded to a B2B marketing email.

Checklist: Building a Lead Generation Machine

KLA Group

Business owners of more and more SMB companies that we talk with are frustrated because they have a weak pipeline of leads and don’t know how to create consistent future business. They’ve invested time, money, and staff into prospecting and sales without sustainable results.

6 Ways to Stay Visible Post-Pandemic

KLA Group

By Kendra Lee The pandemic has business owners thinking very differently about their organizations. They’re scrutinizing their solutions, go-to-market strategies, and processes. They’re re-examining their staff and providers.

6 Ways to Stay Visible Post-Pandemic

KLA Group

By Kendra Lee The pandemic has business owners thinking very differently about their organizations. They’re scrutinizing their solutions, go-to-market strategies, and processes. They’re re-examining their staff and providers.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.