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The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208
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How to write Blog Articles that Attract Customers

Lead411

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Below we detail the 13 essential elements without which you can’t write an outstanding blog that attracts customers. Look in Google Analytics, from which pages of the website come leads.

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Expand your content by channel and medium – There are many mediums of content, such as blogs, eBooks, and case studies, which can reach more audiences when expanded into different channels.

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What lies ahead

Sales and Marketing Management

think of the myriad ‘analytics packages’ that only suck basic Google Analytics data into the WordPress dashboard?—?are Think about search engine marketing. Programmatic advertising. Because the process is more streamlined with less chance of error, it typically reduces the costs of advertising. not our own vanity.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Web Analytics.

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How to Market Like A Big Business On A Small Budget

Smooth Sale

Our guest blog, How to market like a big business on a small budget, offers some practical, budget-friendly tips for giving your small business the swagger of a big player. Blogging regularly keeps readers interested and involved. Fear not if your budget reads more like a grocery list than a corporate expense report!

Marketing 113
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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Accordingly, our collaborative blog outlines what you need to know about SEO. __ Need to Know About SEO What is Search Engine Optimization? Search engines are smart.