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ROI Analysis: Measuring Success of Local Business Paid Advertising Programs

BuzzBoard

The Importance of ROI Analysis in Local Business Paid Advertising Programs The importance of ROI (Return on Investment) analysis in local business paid advertising programs is often overlooked. ROI analysis aids in pinpointing the profitability of individual advertising activities by determining the potential financial gain or loss.

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Combining Sales & Marketing Automation: How Both Departments Benefit

Hubspot Sales

Sales and marketing automation tools obviously suit sales and marketing teams, respectively — but that doesn't mean that the utility of those kinds of resources is siloed by department. There's a fair amount of crossover between the two — meaning marketing can benefit from sales automation and sales can benefit from marketing automation.

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How Can I Get Testimonials From My Small Business Customers?

BuzzBoard

Testimonials aren’t mere expressions of customer satisfaction – they’re powerful tools asserting a local business’s credibility and quality, enabling a connection of trust and community. They transformed this feedback into valuable testimonials, prominently showcased on their website and advertised in-store.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Regardless of the level of digital sophistication exhibited by your clients, local businesses can reap considerable benefits from a thoughtfully conceptualized and implemented digital marketing strategy. This customization paired with the ability to gauge campaign performance positions digital marketing as a potent tool for small businesses.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships. It is a combination of actions from advertising, direct mail, calls, emails, and content, all working in unison. What’s making the old ways the innovations of today? But, ABM is not a solo task.

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Why Successful Marketing is Equal Parts Art and Science

Zoominfo

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. For example, let’s say you’re creating a video advertisement for your newest product. An artist, on the other hand, might structure the advertisement as an engaging story that illustrates a rewarding customer experience.

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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

What is an Outbound Sales tool? Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? What is an Outbound Sales tool? Lead Generation and Prospecting Tools Let us illustrate with an example.