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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. You want to make sure you are attracting the right potential buyers, not just anyone with an internet connection.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

While trade shows can be an effective place to meet and connect with qualified potential buyers, there are alternatives to finding these high-quality leads when attending a live event isn’t in the cards. You want to make sure you are attracting the right potential buyers, not just anyone with an internet connection.

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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

But during the last few years, new nomenclature has emerged, such as proof of value (POV), pilot, guided trials, and workshops that can cause confusion both with prospects and account executives as to what should be used to win the opportunity. Sellers rely on pre-sales professionals to manage this evaluation process from beginning to end.

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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Buyer personas. Keep in mind you might have different buyer personas for different products. Run three-day referral techniques workshop. Sales tools. If you sell ads, mention the rise in programmatic mobile advertising. Market conditions. What do your best customers look like? Exceed a certain size? Sales training.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Through roadshows with portfolio companies, CMO events, and newsletters, AudiencePlus is able to resource target buyers without selling to them explicitly. From there, you have more data to strategically build a buyer journey for different personas. What is it?

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The Pipeline ? Sales Alchemy

The Pipeline

With the right tools, measuring the right variables, we can become sales alchemists. Pipeline reporting tools are falling short of meeting the wide array of sales executives’, sales managers’, and frontline sales professionals’ needs. Tools that measure relationships, sale velocity, and other soft variables are lacking.

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Five Sales Certifications to Help Advance Your Career

CloserIQ

Today’s buyers have a near-paralyzing array of choices. It is a two-day workshop for sellers and managers. Do a bit of independent research to figure out what platforms and tools are typically used by sales teams in your industry. Tools like Google Analytics and Google AdWords are indispensable for online demographic research.

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