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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities. But is Spam Legal?

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What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide. Spam refers to those impersonal solicitations for pharmaceuticals, weight loss products, or investment opportunities.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. Marketing and Advertising: 25%. How do I improve my email open rates?

Industry 138
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Think Robots Will Replace B2B Sales Reps?

No More Cold Calling

Not so long ago clients looked to salespeople for information about our companies and products. Before they make contact, prospects have usually checked us out, compared pricing, read a white paper or two, listened to a webinar, and/or viewed a demo. They’ve also researched what our competitors have to offer. Moreover, the U.S.

B2B 120
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Guest Post: How To Create Meaningful Online-to-Offline Connections with Buyers Right Now

SalesLoft

Normally, 65% of consumers report that a positive brand experience is more influential than great advertising. Get in front of prospects and customers by jumping out of their inbox and onto their doorstep by sending care packages, eGift cards, or simply a handwritten note of encouragement to help them through unprecedented times.

Buyer 64
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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Advertising: 0.34%. Drugs (Pharmaceutical): 14.10%.

Margin 103
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The Ultimate Guide to a Career in Sales

Hubspot Sales

Small businesses need salespeople, as do massive enterprise companies. Choosing a career path in sales depends on your experience, company, and industry. They conduct research to find prospective customers, reach out to gauge people's interest in the offering, and decide whether or not the lead is ready to move down the funnel.

Hiring 104