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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

These surveys were conducted over the last two years and offer year-over-year comparisons of results. Difficulty tracking digital marketing/advertising efforts. CASE STUDY] Data-Agnostic? Pain point #3: Difficulty tracking digital marketing/advertising efforts. Anticipated spend #1: Digital advertising.

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities. The study showed a broad range of attrition within specific companies in various industries. Data via MIT Sloan Of course, not all companies are the same.

Quota 100
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Goliath Takedown: Proven Strategies for Small Agencies to Compete With Giants

BuzzBoard

Decoding the Challenges Faced by Small Agencies When Competing With Larger Ones Unraveling the challenges that small agencies grapple with when up against larger competitors effectively reveals the realities of the advertising battlefield. Small organizations constantly find themselves seeking strategies to challenge larger agencies.

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Sales Tips: 7 Best Practices to Increase Competitive Win Rates

Customer Centric Selling

Make sure you’re well aligned in the opportunities you’re pursuing in terms of your company’s background and expertise. Case studies, user conferences, co-webinars, and joint customer-vendor presentations at industry events will help to showcase your most successful customer accounts. Vet customer references. Share future direction.

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Twelve Digital Marketing Trends for 2022 and How You Can Take Advantage of Them

Pipeliner

You can learn detailed Wix vs Shopify comparisons to understand more and be able to choose the best platform for your website. This trend was also actively used in 2021, however, this year promises new opportunities. Targeted Advertising. Targeted advertising delivers relevant messages to specific customers.

Trends 52
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How to Build a Sales Process: The Complete Guide

Nutshell

Each stage has its purpose and a set of actions, reducing ambiguity and the likelihood of missed opportunities. Nurturing a customer means 1) providing them with the proper post-sale support so that they’re excited to continue buying from you, and 2) finding opportunities to increase the value of the business relationship through upselling.

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Connecting with Skeptical / Frugal Buyers drives Content Marketing Spending up Significantly in 2010

The ROI Guy

Rich internet applications (RIAs) such as on-line interactive assessment tools, ROI calculators, and TCO comparisons are important elements of such campaigns. These applications help buyers understand potential opportunities, and quantify the value that could be derived - in very educational and personal terms.

Buyer 40