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How to Kick Start Your Marketing Without Breaking the Bank

Pipeliner

The main takeaway from this episode is the importance of knowing your target customers and developing a unique selling proposition (USP) before diving into any marketing strategies. They also stress the need for a CRM system (Customer Relationship Management) to keep track of valuable customer data and behaviors.

Banking 52
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A Guide to Building a Referral Network for Your SMB

Act!

Every business, big or small, needs a steady influx of new customers. However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. It can also help you close sales faster and build a loyal customer base. That’s what makes referral networks a marketing goldmine.

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Google Ads Leads vs Website Traffic: Boosting Success

LeadFuze

With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial. This shift towards mobile usage presents marketers with a golden opportunity: reach out to potential customers on the go, right at their fingertips.

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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)

Nutshell

Real estate content is a goldmine. Do your customers know that the property seller pays for you, and not them? The fact that visual content performs well on Facebook , combined with its accurate demographic advertising makes it specifically ideal for real estate content. Make fun content. Answer real estate FAQs upfront.

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The 8 best CRMs for marketing

Nutshell

It’s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business.

Marketing 171
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It’s Ironic: It Takes Data to Be Personal

SBI

First party data is the information you already have about your accounts and leads, data you collect in your CRM and marketing automation systems, data about their responses to your advertising, email and other marketing campaigns, and data about web visitor activity – much of which is anonymous. Linkedin.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.”