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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Content marketing generates more than 3x the leads as advertising and costs 62% less. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Have a Content Marketing Strategy. All of the Hustle, None of the Headache.

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Encourage your customers to create UGC by offering an incentive. Think about the last book you read or television show you watched.

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The Beginner’s Guide to Referral Marketing

Zoominfo

Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). The customers you reach out to first for referrals should be the ones who have demonstrated the most loyalty to your company. Keep in mind: a customer who doesn’t demonstrate strong loyalty might still end up giving a referral.

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9 Customer Engagement Strategies to Help Improve Conversion Rate

SendBuzz

It is crucially linked with conversions, as engaged customers tend to form an unbreakable bond with a brand, leading to enhanced loyalty and increased conversion rates. Engagement assumes a paramount role in converting customers, fostering loyalty and trust, and ultimately boosting sales. But how can you achieve this?

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Customer lifecycle & CRM: How CRMs impact marketing, sales, and customer service teams

Nutshell

This is when businesses should be advertising themselves as a solution. This means offering support, promotional and exclusive customer discounts, and any other incentives to encourage continued loyalty. Here, they can help promote your brand through word-of-mouth advertising and drive new leads to your business.

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The Easiest Ways to Increase Your Profits Now

Smooth Sale

You can also try upselling or cross-selling to existing customers or offering referral incentives to encourage customers to refer their friends and family. Consider how you use and apply social media for your business, email marketing, or paid advertising to reach a wider audience and drive sales.