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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Measuring your trade show ROI can benefit your business in the following ways: Cost justification: Trade shows can be expensive, from booth rental to travel expenses. Our Sell to Win Playbook provides tons of expert advice on what it takes to turn prospects into sales. Get an insider look by downloading the playbook for free!

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Ways to Effectively Promote a New Product or ServiceĀ 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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B2B Prospecting Data Just Keeps Getting Better

Pointclear

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title.

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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and itā€™s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

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What is a sales funnel, and how do you build one that drives more sales?

Apptivo

It will look at each stage of the sales funnel, including gaining early interest, nurturing leads, and closing deals, as well as presenting practical ways to maximize conversions. They will master the skill of creating a sales funnel that maximizes its potential together! Imagine being a marketer for a luxury travel agency.

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Cold Calling in a Digitally Enabled Environment

Vendor Neutral

Mark Hunter helps companies and salespeople find and retain better prospects they can close at full price. Hunter accomplishes such through his keynote speaking, sales training, consulting services, and 3 best-selling books: A Mind for Sales, High-Profit Prospecting, and High-Profit Selling.

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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

In the past, strong relationships were the main way to get in front of a prospect and close a deal. Now, data, media, and technology allow us to get in front of prospects and convince them that a complete stranger has a better solution than their incumbent partner. Finding white space for advertising is important.