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HubSpot is too expensive: Saving money on software without losing features

Nutshell

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. Determine Your Marketing Objectives.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Personalized content.

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A farewell to the open rate

Nutshell

This fall, when we all unwrap our batch of new emojis with iOS 15, we’ll also say goodbye to something that’s been in the marketer’s toolbox for 20 years: the open rate. Apple’s new Mail Privacy Protection feature eliminates the ability for email marketers to measure opens. iOS Mail currently makes up 40% of email client market share.

Campaigns 118
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Tech Trends to Take Your Sales Tech Stack to the Next Level: The Startup Sales Stack Report 2020

Sales Hacker

But with the rapid advancement of tech and so many options on the market, choosing the right technology for your sales team can seem like a tall mountain to climb. Today, we’re seeing a continuous trend of vendor consolidation across multiple software categories. This isn’t the only effect WFH has had on the sales tech market, though.

Lead Rank 119
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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Email tracking pixels are a safe and secure tool that you can use to supercharge your marketing campaigns while giving your recipients exactly what they want. Here is everything you need to know about how email tracking pixels benefit marketing teams and their subscribers, with plenty of real-world takeaways.

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Take Advantage Of Automated Lead Collection and Communication

Fill the Funnel

A successful implementation of AWeber is like adding a full-time customer service and marketing person to your team. AWeber is a software program that automates the process of collecting customer lead information and communicating with those leads to support increased sales. What is AWeber? Enter AWeber. All Rights Reserved.

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