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B2B Lead Generation: The Ultimate Guide

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In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Marketers: Beware of These B2B Display Advertising Mistakes

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Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Marketing mistakes are costly.

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Why is Most B2B Marketing So Forgettable?

Corporate Visions

The post Why is Most B2B Marketing So Forgettable? In our recent industry survey, 87 percent of B2B marketers admitted they’re unsure or don’t believe that their audience acts on their content. Our studies show that people remember, on average, only 10 percent of the information they consume after 48 hours.

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Conversational Marketing: How Chat Can Turn Visitors into Buyers

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It’s another trend that started in the consumer marketing world and quickly migrated to B2B contexts. According to Forrester , B2B marketers and sellers are now responding by “finding new ways of leveraging conversational interactions to attract, engage, and enable buyers.”

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Your buyer’s guide to choosing the right chat(bot) platform

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The modern buyer is now accustomed to real-time, instant communication through the WhatsApps, Slacks, and Facebook Messengers of the world — and they expect the same always-available communication in their B2B buying journey. It’s important to choose a platform that isn’t time-consuming and can be maintained easily.

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How to Create Buyer Personas: A Guide for B2B Companies

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Today we teach you how to construct an effective B2B buyer persona profile—keep reading. The importance of buyer personas for B2B companies Buyer personas are a marketer’s best friend. Final Thoughts on B2B Buyer Persona Without a 360-degree view of your best buyers, it’s impossible to market to them effectively.

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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. Demand generation enables you to make smart marketing decisions for your company.