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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Today we’re covering how sales teams can benefit from both sales and market intelligence along the buyer’s journey. Also known as competitive intelligence, market intelligence refers to data that give insights into market trends. Additionally, sales teams can uncover new opportunities with uncharted leads, industries, and territories.

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. You'll need to tune into the right channels to detect the sometimes blatant, sometimes subtle shifts that can warm up a cold outreach. Reach out with a suggestion on how to use some of that cash to their benefit.

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How to create an effective sales plan: Tips and examples

PandaDoc

It includes detailed information on the product — such as its features, benefits, and unique selling proposition. The plan also outlines the sales channels that will be used to reach these customers — such as online marketplaces, social media, or brick-and-mortar stores.

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Expert Opinion: Capture Revenue with Strong Onboarding

SBI Growth

Social Selling activities –Social Selling is the practice of using social media tools to sell more to customers by listening online, circulating content and communicating through various channels. SFA Socialization – Reps need to be able to share best practices across territories, branches and regions.

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

But the pandemic has shifted these trends into overdrive, highlighting the need for digital strategies in a way companies can’t afford to ignore. The added benefit of artificial intelligence then analyzes that data and illuminates insights that can support decision making, inform management coaching, and inspire reps to adopt best practices.

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9 Places Salespeople Can Find New Prospects Fast

Hubspot Sales

For instance, if you notice that a company is hiring an HR benefits analyst and you provide compensation services, this is a good organization to reach out to. They are likely struggling with benefits and would be interested in hearing from someone who can help (read: you). Stay up to date on industry trends and strategies.

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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.