Jonathan Farrington

JULY 31, 2013

The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits. An Atlanta-based software company, Joulex, increased new business sales opportunities in their pipeline by more than $2 million dollars from qualified leads generated by an outbound prospecting program.

Lead Generation 51

Lead Generation Sales Qualified Lead PointClear Leads 51

Pointclear

SEPTEMBER 11, 2017

JO: If you've got 10 or 12 departments, and you've got 15 different software programs that this inquiry is going through, and you've got artificial intelligence spitting out results all along the way, someone has to figure out what that process is going to be and the piece that each process involves. They're running a lottery."

Lead Management 124

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 124

Pointclear

MARCH 20, 2014

Which is relevant when you''re selling social media management software. Think about who uses social media management software? Today''s guest blog is by Ian Adams. The leads came from a webinar. The webinar was called, "The Future of Social Media." Marketing employees and entrepreneurs mostly.

Inbound 262

Inbound Leads Marketing Qualified Lead Social Media 262

Pointclear

JANUARY 26, 2018

At least one software company literally took PointClear’s playbook, which includes details about the multi, multi, multi approach, and turned it into a red-hot piece of software. I wrote another blog on this subject, if you’d like to learn more. Wish I had thought of that. What else do you recommend?

Sales Qualified Lead 100

Sales Qualified Lead Lead Generation Direct Mail Call-back 100

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales. Walk around.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Pointclear

JULY 17, 2013

The increased sophistication of translation software will enable computers to quickly translate languages, reducing the need to hire reps who speak the native language. You can follow Josiane via the following resources: Inside Sales Thought Leadership Blog: www.tele-smart.com/blog. Twitter: @josianefeigon.

Field Sales 245

Field Sales Inside Sales Hiring Face-to-face 245

Pointclear

JUNE 18, 2013

In spite of what Mike Damphousse ( Green Leads ) said recently in his blog BANT is Dead -- Find the Authority , salespeople need information such as B udget, A uthority, N eed and T ime frame to judge if an inquiry is really a lead and should therefore be followed up. A genuine sales lead has qualifying information.

Sales Qualified Lead 200

Sales Qualified Lead Lead Rank Lead Scoring Leads 200

Pointclear

NOVEMBER 29, 2016

This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. While marketing technology and marketing automation software are not totally to blame, they have made it easier to get more poor quality leads to sales faster than ever before. (Photo Courtesy of Kenny Madden).

Lead Rank 100

Lead Rank Account Marketing Qualified Lead Sales Qualified Lead 100

Pointclear

MARCH 1, 2012

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

Demand Generation Targets 165

Demand Generation Targets Demand Generation Sales Qualified Lead Lead Management 165

Pointclear

MAY 17, 2018

Go to this CustomerThink link for more in a blog called “Lists and the Rest of the Story.” The most important lesson from that blog is that everything (including lists) is testable. See this blog on market segmentation for more information. 3 The margin, for most software and services offers, is low to be conservative.

Sales Qualified Lead 100

Sales Qualified Lead Lead Rank Lead Scoring Marketing Qualified Lead 100

Pointclear

JULY 16, 2013

The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits. An Atlanta-based software company, Joulex, increased new business sales opportunities in their pipeline by more than $2 million dollars from qualified leads generated by an outbound prospecting program.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Pointclear

MARCH 2, 2011

He blogs at [link]. Blogging, engaging, listening to customers on Facebook or Twitter. Because someone who sells social media buzz monitoring software says so? ” You're tweeting, blogging, posting updates on Facebook. Follow customers into social spaces. It's a smart idea. Or are you truly interacting?

Social Media 165

Social Media Media Top of Funnel Hiring 165

Pointclear

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Why doesn’t our blog have any comments?). Wiley, 2011).

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

OCTOBER 23, 2012

You can also catch his popular, award-winning blog here — The JF Blogit. equipment, software, financial products, motor vehicles, clothes, food, etc. He is the Senior Partner at Jonathan Farrington & Associates , Chairman of The JF Corporation and CEO of Top Sales Associates , based in London & Paris.

Retail 215

Retail Inside Sales Outside Sales Analysis 215

Pointclear

MAY 5, 2017

Now there is a rush for software and computers to reason (yes, that is the right word) and to take action for sales and marketing revenue increases by people or in a programmatic fashion. Background: Recently, Business Intelligence (BI) has surfaced as just another name for Artificial Intelligence – AI (and ML for machine learning).

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Pointclear

MAY 10, 2012

” Marketers: Learn, Get Involved & Blog. Click to start video at this point — Asked about advice for marketers, Christopher encourages learning and participation: “I would advise marketers to get involved more—to blog more, to attend conferences, and to write columns for BtoB Magazine.”

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

” Marketers: Learn, Get Involved & Blog. Click to start video at this point — Asked about advice for marketers, Chris encourages learning and participation: “I would advise marketers to get involved more—to blog more, to attend conferences, and to write columns for BtoB Magazine.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

APRIL 18, 2012

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Trip is also an author, a speaker, and a blogger. ” The Role of Social Media.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

FEBRUARY 27, 2014

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. Marketers thought that the new CRM software would solve their customer service and customer retention problems. Senior marketers should be deeply aware of the capabilities of the software.

Marketing 266

Marketing Strategy Eloqua Marketo 266

PandaDoc

SEPTEMBER 2, 2020

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. Adaptive Business Blog. Connect2Sell is an award-winning blog that regularly shares tips and techniques to connect with buyers and make the sale. Sales Management Blog. Jbarrows Filling the Funnel Blog. Yesware Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

MAY 1, 2012

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. A $250,000 software solution may require connecting with a CEO, a chief line-of-business officer, and a number of influencers.

Cost per Lead 181

Cost per Lead Lead Rank Lead Generation Marketing Qualified Lead 181

Pointclear

DECEMBER 20, 2016

Here are a few examples that will help you understand your cost per lead: Example #1 We once worked with the marketing director at a division of one of the world’s largest software companies. While doing research for this blog I found one study that was quoted frequently stating that technology leads cost $51 – $100.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Cost per Lead Lead Rank 100

Pointclear

MAY 5, 2015

There were some terrific responses and I’ll share them over the course of two blogs. He had written a blog on this very topic and was so gracious as to allow me to pull from it. This could include email templates they could personalize, and articles and blog posts that will do nothing but benefit the customer.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100

Pointclear

OCTOBER 13, 2015

These software programs “talk” to the prospect without human intervention because of the program’s ability to make decisions and deliver answers based on the questions, the person, the institution, previous inquiries, internet activity, etc. I didn’t say the program talks to them, but it does communicate. are the answer.

Outsourcing Services 100

Outsourcing Services Leads Marketing Qualified Lead ActiveConversion 100

Pointclear

SEPTEMBER 19, 2011

” There are numerous software products attempting to take credit for being the Keystone (much better than a corner stone). Several weeks ago on the SLMA Blog I discussed how you must grab the salespeople by their self-interest in order to help in the acceptance and adoption of CRM and Marketing Automation. Thank you Wikipedia).

CRM 169

CRM B2B Marketing Hiring 169